Seb Joseph

Seb Joseph

Marketing on Platforms

‘There was a conversation’: Vita Coco rides out TikTok U.S. uncertainty with its safety nets built
Member Exclusive

Future of Marketing Briefing: Advertising’s tracking system meets a new political reality
Navigating Economic Instability

‘There seems to be a mind shift’: Advertisers keep ad spending flexible as uncertainty persists
Audio Anywhere

Inside Goalhanger’s shift from podcast producer to screen studio
Content & Commerce

‘Things have changed’: Diageo pulls retail media upstream
Member Exclusive

Future of Marketing Briefing: AI companies are staffing up for a reputation fight
AI Revenue Generation

‘A multi-model world’: Microsoft’s CEO says the future of AI is orchestration, not one single model
AI Revenue Generation

OpenAI is hiring engineers, not ad sellers, first to build its ad business
Strategizing for the Future

Forrester’s principal media report: It’s here to stay, so wise up on how to use it
AI Revenue Generation

Mythbuster: What AI is not about to do in advertising
The Programmatic Marketer

‘We don’t care if you don’t use our UX anymore’: Yahoo recasts its DSP as a data backbone for the agentic world
Generative AI

‘Intentionally being cautious’: Why the ad industry isn’t ready to let AI agents spend ad dollars
AI Revenue Generation

‘Worried about getting caught out’: Sir Martin Sorrell on why CMOs are not ready to pay for outcome-based agencies

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