Seb Joseph

Seb Joseph

The Programmatic Marketer

The Trade Desk announces plans to acquire Sincera
The Programmatic Marketer

Mars Petcare is testing direct SSP buying for CTV ads
Marketing on Platforms

Meta follows Musk’s lead on censorship — but ad industry keeps its distance from panic
Brands in Culture

Cultural relevance is big business as marketing and entertainment collide — and M&A is cashing in
The 2025 Notebook

What won’t happen in 2025
Evolving Agencies

The Acxiom data dilemma behind Omnicom’s market-making IPG acquisition
Navigating Economic Instability

Advertising’s dealmakers are gearing up for a 2025 surge
Evolving Agencies

Platform aspirations, legacy limitations: the agency holdco dilemma
Marketing on Platforms

Uber’s Ad playbook for 2025: scaling, innovating and staying the course
WTF Series

WTF is ad tech curation?
Evolving Agencies

Holding pattern: Omnicom, IPG and the deal that’s leaving marketers on edge
Brands in Culture

The year the memes took over reality – and marketing followed
Navigating Economic Instability

2024 was a trillion dollar year that signals slower days ahead

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