Seb Joseph

Seb Joseph

The Programmatic Marketer

Agencies push curation upstream, reclaiming control of the programmatic bidstream
The Programmatic Marketer

‘A trader won’t need to leave our platform’: PMG builds its own CTV buying platform
Digiday Programmatic Marketing Summit

‘We just did the math’: The new baseline for ad tech transparency
Member Exclusive

Media Buying Briefing: Overheard at DPMS — How agencies grapple with AI in programmatic
Member Exclusive

Future of Marketing Briefing: AI confuses marketers but their own uncertainty runs deeper
The Programmatic Marketer

The Trade Desk loosens its grip on pricing amid buyer pressure
The Programmatic Marketer

OpenX redraws the SSP-agency relationship
The Creator Economy

Visa extends its reach into the creator economy’s liquidity crunch
Member Exclusive

Future of Marketing Briefing: The tells and flops that will define Omnicom-IPG mega holdco
Managing Through Crisis

In Graphic Detail: CMOs at a crossroads of power and proof
Business of AI

In Graphic Detail: Inside the growing rift between AI efficiency and audience trust
Member Exclusive

Future of Marketing Briefing: Bold call – the legacy influencer agency doesn’t fit the new market
Media

Marketers move to bring transparency to creator and influencer fees

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