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OpenAI is already building the org chart of a mature ad business
Media
Marketing
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Future of TV
Special Projects
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Seb Joseph
Seb Joseph
The Business of AI
AI turns creative into a repeatable system
Marketing on Platforms
Elon Musk outlines AI-led Grok future for advertising on X
The Creator Economy
Earnings season rundown: CEOs are betting big on the creator economy
The Creator Economy
As creator fees rise, so does the confusion over what to pay
Brands in Culture
Mythbusted: American Eagle and Dunkin’ and the risk of ignoring cultural context in ads
Member Exclusive
Media Briefing: As AI reshapes media, The New York Times taps former Google exec for strategic role
The Business of AI
The coalition of the willing (and unable): publishers rally to wall off AI’s free ride
The Business of AI
A wish list with limits: What publishers want to see from Google’s AI licensing deals
Agency Culture
As S4 struggles, Sir Martin Sorrell keeps firing shots at the industry he created
Zero-click Future
Google’s AI Overviews reach over 2 billion monthly users
The Creator Economy
Another sign the creator economy is growing up: brands hiring agencies of record
The Business of AI
‘Production is a big topic right now’: With AI moving beyond media, Publicis turns toward creative
The Business of AI
AI is reshaping Omnicom’s workflow. Its revenue model may be next
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