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Google’s ad tech empire rests on how well it can make these key arguments
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Special Projects
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Seb Joseph
Seb Joseph
Future of Work
Leaders Guide: Understanding Gen Z and AI
Agency Culture
GroupM North America CEO Kirk McDonald exits in senior shake up
Marketing on Platforms
Behind the numbers: unmasking the complex reality of platform advertising
The Programmatic Marketer
‘Capture what may go to outside tech providers’: WPP’s Mark Read says it will rival ad tech buyers
Business of TV
Marketers sound off on year one of Netflix’s plan for ad dollars
Future of Work
The numbers behind how Gen Z is really using AI
Navigating Economic Instability
Ebiquity acquires ‘Bloomberg Terminal for media pros’ to give clients direct access to market intel, data
The Programmatic Marketer
“Experiencia entre cuatro paredes”: Por qué Lenovo ha decidido que ha llegado el momento de internalizar una parte clave de la tecnología publicitaria
The Programmatic Marketer
‘Expertise within the four walls’: Why Lenovo decided now’s the time to in-house a key bit of ad tech
Managing Through Crisis
‘Expectations have never been higher’: Advertisers and agencies are navigating closer ties amid tensions
Navigating Economic Instability
Ad tech’s cash crunch: Rising interest rates, late payments and financial uncertainty
The Programmatic Marketer
The investment banker’s view of ad tech
Digiday @ DMEXCO
Redefining Dmexco 2023: A closer look at ad tech’s most ambitious networking event
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