Seb Joseph

Seb Joseph

Brands in Culture

In the age of AI content, The Super Bowl felt old-fashioned
Member Exclusive

Future of Marketing Briefing: The word ‘agency’ is costing the ad giants
The Creator Economy

In the shadow of Khaby Lame’s deal, marketers face hard questions about influence and value
Marketing on Platforms

‘There was a conversation’: Vita Coco rides out TikTok U.S. uncertainty with its safety nets built
Member Exclusive

Future of Marketing Briefing: Advertising’s tracking system meets a new political reality
Managing Through Crisis

‘There seems to be a mind shift’: Advertisers keep ad spending flexible as uncertainty persists
Audio Anywhere

Inside Goalhanger’s shift from podcast producer to screen studio
Retail Media Rewritten

‘Things have changed’: Diageo pulls retail media upstream
Member Exclusive

Future of Marketing Briefing: AI companies are staffing up for a reputation fight
Business of AI

‘A multi-model world’: Microsoft’s CEO says the future of AI is orchestration, not one single model
Business of AI

OpenAI is hiring engineers, not ad sellers, first to build its ad business
Evolving Agencies

Forrester’s principal media report: It’s here to stay, so wise up on how to use it
Business of AI

Mythbuster: What AI is not about to do in advertising

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