Seb Joseph

Seb Joseph

The Programmatic Marketer

Retail media was built for growth. Now, it’s being rebuilt for risk
Managing Through Crisis

Ad execs are now working as Trump tariff policy translators for advertisers
The Programmatic Marketer

After the €150 million fine, Apple’s ATT faces its hardest questions yet
Bold Call

Bold Call: The ad industry’s herd mentality risks an unnecessarily severe slowdown
The Programmatic Publisher

The semantic slide of programmatic’s power word: ‘curation’
Marketing on Platforms

Meta moves into controversial ad space: principal-based trading
The Programmatic Publisher

How publishers are now approaching curation with a calculated embrace
The Programmatic Publisher

Publishers count their losses as the open auction bleeds ad dollars
The Programmatic Marketer

The Trade Desk stumbles, and the ad tech world cheers — maybe too soon
Navigating Economic Instability

Brian Wieser revises ad forecast downward as U.S. ad market grows wary
The Programmatic Marketer

Programmatic advertising’s endless cycle of reinvention and rot
Member Exclusive

Media Briefing: Brian O’Kelley’s Scope3 promises an AI-powered ad tech reset — publishers aren’t buying it yet
The Programmatic Marketer

Advertisers put SSPs and curators under the microscope in sell-side push for ad tech fee transparency

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