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Seb Joseph
Seb Joseph
Member Exclusive
Future of Marketing Briefing: OpenAI is working with Skai to bring retail and commerce advertisers into ChatGPT
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After Publicis’ LiveRamp deal, marketers are still working out what to worry about — and why
The Business of AI
Why WPP’s AI boss believes agents are still in the ‘teenage sex’ stage of development
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Future of Marketing Briefing: Agentic advertising is closer than you think and further than you hope
The Business of AI
‘Moved that drop dead date’: Omnicom accelerates LiveRamp exit after Publicis deal
AI Revenue Generation
‘Identity is the qualifier for AI’: Publicis’ $2.2 billion LiveRamp deal is a bet that whoever controls the data owns the AI era
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Future of Marketing Briefing: The brands winning at AI started with process not tech
Upfronts
‘There’s a big shift’: Amazon is turning the upfront into a pitch for its ad tech, not just primetime
WTF Series
WTF is a unified ad platform?
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Future of Marketing Briefing: Memes used to be a joke. Now they’re a strategy
Marketing on Platforms
OpenAI starts laying foundations for ChatGPT ads in EU
The Creator Economy
Baller League’s creator strategy: reach is not the same as fandom
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Future of Marketing Briefing: YouTube’s creator data play is an on-ramp, not a destination
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