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AI is turning ad tech into a fight for the brain behind the buy
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8 spots left:
Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
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Seb Joseph
Seb Joseph
Member Exclusive
Future of Marketing Briefing: Inside Guinness’ go-slow approach to creators
Brands in Culture
Why brands like Anthropologie are commissioning creator-created shows instead of posts
The Programmatic Marketer
‘We are looking more now’: The Trade Desk is eyeing the M&A aisle
AI Content Economy
As publishers await click data, Google’s AI visibility push complicates the opt-out decision
Member Exclusive
Future of Marketing Briefing: Creators had a big year. Christmas still went to the celebrities
The Programmatic Marketer
Why Liquid Death’s media chief is determined to break away from LiveRamp
Brands in Culture
Good ads have a new name, ‘entertainment-first’ and SharkNinja is using it for its holiday campaign
Data & Privacy
Apple’s Safari block hands WPP a fresh case for InfoSum
Member Exclusive
Future of Marketing Briefing: SharkNinja’s McLaren deal treats F1 fandom as the asset
Media Product Strategies
The Times of London is gearing up to test ‘macro payments’
Marketing on Platforms
In Graphic Detail: What Apple’s identity block means for the ad money
The Programmatic Marketer
Stagwell buys Freestar, putting publisher ad sales inside a holdco
Member Exclusive
Future of Marketing Briefing: Advertisers have more ways than ever to choose a holdco, and three holdcos to choose from
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