Seb Joseph

Seb Joseph

Member Exclusive

Future of Marketing Briefing: Creator agencies are becoming entertainment studios — brands are footing the bill
The Programmatic Marketer

The Trade Desk is betting part of its recovery on measurement nobody can argue with
Beyond Ads

Sony is scaling up its Playstation advertising ambitions
The Business of AI

The case for and against agencies betting on tokens the way they bet on media
Evolving Agencies

Omnicom CEO: ‘The marketplace hasn’t seen what the cost of this AI is’
AI Revenue Generation

How AI costs are quietly reshaping principal media deals
Member Exclusive

Future of Marketing Briefing: The case for and against the death of the big brand ad
The Business of AI

‘We’re starting to wonder’: Ad industry chases AI value as usage outpaces proof
The Creator Economy

Five things the World Cup taught marketers about creators
Brands in Culture

SharkNinja’s new growth strategy runs through comedy creators
Member Exclusive

Media Buying Briefing: How Mediasense and other consultancies are girding for a busy second-half
Member Exclusive

Future of Marketing Briefing: The ad industry’s next mediapalooza is loading
Navigating Economic Instability

What’s really driving Europe’s €131 billion ad boom

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