Seb Joseph

Seb Joseph

Generative AI

The definitive publisher guide to what’s in and out in the era of Google’s AI Overviews
WTF Series

WTF just happened to the IAB Europe’s TCF — and what does it mean for targeted ads in the EU?
Agency Culture

The holdco exodus is becoming a founding, independent class
The Creator Economy

The Upfronts got a taste of the creator economy
The Programmatic Marketer

A check on The Trade Desk’s risks and rewards
Generative AI

S4 Capital trades billable hours for outputs as AI redraws agency economics
Navigating Economic Instability

Quotes from the quarter: What CEOs and CFOs are saying about the state of ad spend
Digiday @ Possible

At industry conference, Google tries to salvage the Privacy sandbox after U-turn on third-party cookies
Digiday @ Possible

At Possible, generative AI shifts from shiny object to useful tool, but with a long way to go
Google on Trial

Cookies, chaos and Chrome: The industry’s spiciest takes on Google’s reckoning
Life Beyond the Cookie

The winners and losers of Google’s third-party cookie reversal
Life Beyond the Cookie

Privacy fatigue is setting in after Google’s cookie U-turn. But the search for alternatives hasn’t stopped
Member Exclusive

Pitch deck: Amazon instructs advertisers to spend amid Trump’s tariff turmoil

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