Seb Joseph

Seb Joseph

Brands in Culture

What OpenAI’s TBPN deal reveals about branded entertainment’s limits

4 hours ago
Member Exclusive

Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center
Managing Through Crisis

‘Predictability has become a luxury’: As the Iran war drags on, ad markets are starting to sweat
Navigating Economic Instability

‘The processes are continuing forward’: Advertising’s dealmakers press on with M&A despite Iran uncertainty
Managing Through Crisis

In graphic detail: The numbers making the case for what holdcos could be
Member Exclusive

Future of Marketing Briefing: A cynic’s guide to the most transparent dispute in programmatic history
Evolving Agencies

“It’s about change management’: Sir Martin Sorrell says the billable hour is dying, but getting clients to move in is proving harder
The Creator Economy

A year after Unilever, the ad-funded creator economy is still catching up to its own ambition
The Programmatic Marketer

The Trade Desk remains the dominant DSP but its advertisers are starting to shop around
Evolving Agencies

‘I’m not selling you hours’: PMG’s push beyond agencies
Managing Through Crisis

Middle East conflict casts shadow of global ad outlook
Member Exclusive

Future of Marketing Briefing: A war, an oil spike and an ad market that can’t see what comes next
Brands in Culture

The in-house entertainment studio is having its social media team moment

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