Seb Joseph

Seb Joseph

Agency Culture

Some WPP clients see a risk in Mark Read’s exit, others see a reset
Evolving Agencies

Why these five possible candidates could take over for outgoing WPP CEO Mark Read
Evolving Agencies

WPP’s not only losing Mark Read, it’s about to lose another client to Publicis: Mars
Brands in Culture

Heineken uses hard numbers to foster better representation in social media ads
Brands in Culture

As AI reshapes search, Zola turns to creators to meet Gen Z where they scroll
Managing Through Crisis

Madison and Wall’s Brian Wieser warns: the U.S. ad market is up, but the cliff’s still there
Brands in Culture

Why Oatly’s marketers prefer cultural signals to focus groups
Managing Through Crisis

In-house agencies navigate a new phase of purpose and pressure
Marketing on Platforms

Ad tech’s IPO dreams are stirring again – MNTN just made them look a bit more real
Generative AI

The definitive publisher guide to what’s in and out in the era of Google’s AI Overviews
WTF Series

WTF just happened to the IAB Europe’s TCF — and what does it mean for targeted ads in the EU?
Agency Culture

The holdco exodus is becoming a founding, independent class
The Creator Economy

The Upfronts got a taste of the creator economy

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