Seb Joseph

Seb Joseph

Member Exclusive

Future of Marketing Briefing: OpenAI is working with Skai to bring retail and commerce advertisers into ChatGPT

23 hours ago
Strategizing for the Future

After Publicis’ LiveRamp deal, marketers are still working out what to worry about — and why
The Business of AI

Why WPP’s AI boss believes agents are still in the ‘teenage sex’ stage of development
Member Exclusive

Future of Marketing Briefing: Agentic advertising is closer than you think and further than you hope
The Business of AI

‘Moved that drop dead date’: Omnicom accelerates LiveRamp exit after Publicis deal
AI Revenue Generation

‘Identity is the qualifier for AI’: Publicis’ $2.2 billion LiveRamp deal is a bet that whoever controls the data owns the AI era
Member Exclusive

Future of Marketing Briefing: The brands winning at AI started with process not tech
Upfronts

‘There’s a big shift’: Amazon is turning the upfront into a pitch for its ad tech, not just primetime
WTF Series

WTF is a unified ad platform?
Member Exclusive

Future of Marketing Briefing: Memes used to be a joke. Now they’re a strategy
Marketing on Platforms

OpenAI starts laying foundations for ChatGPT ads in EU
The Creator Economy

Baller League’s creator strategy: reach is not the same as fandom
Member Exclusive

Future of Marketing Briefing: YouTube’s creator data play is an on-ramp, not a destination

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