Seb Joseph

Seb Joseph

The Programmatic Marketer

Mars Petcare is testing direct SSP buying for CTV ads
Marketing on Platforms

Meta follows Musk’s lead on censorship — but ad industry keeps its distance from panic
Brands in Culture

Cultural relevance is big business as marketing and entertainment collide — and M&A is cashing in
The 2025 Notebook

What won’t happen in 2025
Evolving Agencies

The Acxiom data dilemma behind Omnicom’s market-making IPG acquisition
Navigating Economic Instability

Advertising’s dealmakers are gearing up for a 2025 surge
Evolving Agencies

Platform aspirations, legacy limitations: the agency holdco dilemma
Marketing on Platforms

Uber’s Ad playbook for 2025: scaling, innovating and staying the course
WTF Series

WTF is ad tech curation?
Evolving Agencies

Holding pattern: Omnicom, IPG and the deal that’s leaving marketers on edge
Brands in Culture

The year the memes took over reality – and marketing followed
Navigating Economic Instability

2024 was a trillion dollar year that signals slower days ahead
The Programmatic Publisher

A sign of things to come: Experian’s acquisition of Audigent highlights curation’s rising influence

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