Sam Bradley

Sam Bradley

Brands in Culture

The case for and against brands changing how they market to men after recent election results
Business of TV

Ahead of its January launch, brands line up to get involved with new ESPN golf league TGL
The Creator Economy

Creator agencies have embraced AI, but is the tech changing marketers’ minds?
Business of TV

Marketers are keeping a close eye on Amazon’s shoppable Prime ads this Thanksgiving
Marketing in Sports

At the Las Vegas Grand Prix, Mastercard joins a pack of consumer brands flocking to Formula One
Brands in Culture

Creatives urge marketers to resist swing toward ‘conservative’ post-election ad messaging
Audio Anywhere

Media buyers say programmatic spend on Spotify is increasing as platform builds its own SSP
Brands in Culture

During crucial holiday season, some marketers meet Christmas blues head-on in seasonal ads
Brand Safety

Should marketers ask harder questions of their brand safety and ad verification partners?
Marketing in Sports

Inside the strategy that grew Cristiano Ronaldo’s YouTube account to 1M subscribers in 90 minutes
Marketing in Sports

As The Players’ Tribune marks first decade, publisher Minute Media plots out its future
Marketing in Sports

England soccer star’s new app is latest push by athletes to gain more control over media and brand careers
Marketing in Sports

Why the NBA is helping basketball creators make longer YouTube videos

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