Sam Bradley

Sam Bradley

Marketing in Sports

How FanDuel’s Amazon Prime NBA sponsorship extends beyond the court logo
Generative AI

AI personas promise speed, but safeguards are needed to avoid leading marketers astray
The Creator Economy

CTV players hope importing social assets can lower brands’ barrier to entry
Modern Retail

Nike’s tentative turnaround suggests its return to brand plan is working
Generative AI

’The red line keeps moving’: Advertising creatives have lost the AI ick
Evolving Agencies

Why Horizon and Havas are joining forces
Member Exclusive

Media Buying Briefing: Gen AI creative emerges as new battleground between TV and platforms
Business of TV

Nexxen and Hisense open up smart TV programmatic floodgates
Marketing in Sports

As sports rights-holders compete for cultural cachet, the Australian Open has gone on tour across the U.S.
Marketing in Sports

Sports media’s rising tide lifts niche ad tech firms
Marketing in Sports

Sports rights owners are embracing YouTube creators as their next media partners
Managing Through Crisis

Ad execs hope quarterly earnings reform can ease short-termism, but it’s no silver bullet
Navigating Economic Instability

Consumer sentiment heading into the holidays is low, but that could mislead marketers

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