Sam Bradley

Sam Bradley

The Programmatic Marketer

Transparency brought down The Trade Desk’s Publicis deal but it may not be enough to win its other clients

12 hours ago
Audio Anywhere

Spotify’s ad exchange grew its programmatic ad base, but buyers want more
The Creator Economy

AI influencer discovery tools are changing how agencies cast creators
Marketing in Sports

Genius Sports opens up real-time live sports targeting to brands
Evolving Agencies

‘Be an engineer to understand the engine’: Why consultant Nick Manning thinks principal media is anti-marketer
Brands in Culture

Amid competition for sponsors, top sports clubs are investing in social media operations
Member Exclusive

Future of Marketing Briefing: Agency operating systems face a differentiation problem
The Programmatic Marketer

The Trade Desk remains the dominant DSP but its advertisers are starting to shop around
Generative AI

Butler/Till’s first agentic media buying tests cut media and supply chain costs
Member Exclusive

Media Buying Briefing: Is ad marketplace uncertainty the new normal?
Digiday Media Buying Summit

As brands respond to AI search, walls crumble between paid and organic
Generative AI

WTF is Meta’s Manus tool?
Generative AI

Agencies grapple with economics of a new marketing currency: the AI token

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