Sam Bradley

Sam Bradley

Evolving Agencies

While holdcos build ‘death stars of content,’ indie creative agencies take alternative routes
Super Bowl

Despite flight to fame, celeb talent isn’t as sure a bet as CMOs think
Super Bowl

Star power, AI jabs and Free Bird: Digiday’s guide to what was in and out at the Super Bowl
The Programmatic Marketer

The case for and against bringing programmatic in-house
Super Bowl

GLP-1 draws pharma advertisers to double down on the Super Bowl
Marketing in Sports

Programmatic is drawing more brands to this year’s Winter Olympics
Marketing in Sports

Despite saturated live sports calendar, Super Bowl remains north star for brands
Evolving Agencies

Dentsu is the latest holdco to reunite media and creative production
The Programmatic Marketer

Lego is building out an in-house programmatic team
Member Exclusive

Media Buying Briefing: Marketers are wary of civil unrest at this year’s World Cup
Marketing in Sports

Inside NBCU’s $3 million Peacock Super Bowl pitch
Business of TV

Programmatic advertising on TV is set to increase this year
Bold Call

Bold Call: OpenAI’s ads pivot may come too little, too late

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