Sam Bradley

Sam Bradley

Marketing in Sports

Despite saturated live sports calendar, Super Bowl remains north star for brands
Evolving Agencies

Dentsu is the latest holdco to reunite media and creative production
The Programmatic Marketer

Lego is building out an in-house programmatic team
Member Exclusive

Media Buying Briefing: Marketers are wary of civil unrest at this year’s World Cup
Marketing in Sports

Inside NBCU’s $3 million Peacock Super Bowl pitch
Business of TV

Programmatic advertising on TV is set to increase this year
Bold Call

Bold Call: OpenAI’s ads pivot may come too little, too late
Agency Culture

‘There’s no room for purists’: Generative AI is altering the agency junior talent search
Agency Culture

The anatomy of an agency chief client officer
Generative AI

Marketers are keen to use generative AI in ad campaigns, but hidden costs lurk
Managing Through Crisis

How brands shifted marketing and media strategies through year of tariffs
Member Exclusive

Media Buying Briefing: Omnicom Media execs begin their pitch outreach ahead of an expected new-business glut
The Programmatic Marketer

Media buyers shift spend from The Trade Desk’s OpenPath over transparency concerns

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