Sam Bradley

Sam Bradley

The Confessions

‘We got scared’: Confessions of an ad tech exec’s AI agent experiment
Business of TV

Dedicated interactive and localized ad formats are the new focus in CTV arms race
Generative AI

How Reckitt is beating the AI odds with its approach to pilots
Zero-click Future

Media agencies use AI search insights to predict what audiences want
Evolving Agencies

As would-be buyers and critics circle, WPP’s siege mentality deepens
Generative AI

Agencies are racing to offer zero-click analysis tools, but monetizing them isn’t easy
Evolving Agencies

As industry layoffs become the ‘new normal’, so does fear of AI’s impact on adland’s job market
Marketing in Sports

Behind Unilever’s creator and social strategy for next year’s World Cup
Generative AI

AI agent developers have become adland’s in-demand role
Zero-click Future

Brands set to cut open web display spend 30% in response to AI search
Brand Safety

Media agencies look to AI to reduce inclusion list toil
Content & Commerce

Advertisers react to holiday creep by pushing TV spend earlier
Generative AI

WPP’s Open Pro AI suite already faces competition from Google and Canva

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