Sam Bradley

Sam Bradley

Evolving Agencies

Agency new business crunch now permanent, say execs
Generative AI

From hatred to hiring: OpenAI’s advertising change of heart
The Programmatic Marketer

Google’s AdX unit has begun striking deals with media agencies
Member Exclusive

Media Buying Briefing: Overheard at the Media Buying Summit: AI can be your best friend or worst enemy
Generative AI

Sora 2 copyright calculations highlight new role for agencies as risk whisperers
Business of TV

Brand advertisers find awareness-boosting niche for interactive and shoppable CTV formats
Business of TV

Tubi hopes emotional context can drive demand for streaming’s long tail
Marketing in Sports

How FanDuel’s Amazon Prime NBA sponsorship extends beyond the court logo
Generative AI

AI personas promise speed, but safeguards are needed to avoid leading marketers astray
The Creator Economy

CTV players hope importing social assets can lower brands’ barrier to entry
Modern Retail

Nike’s tentative turnaround suggests its return to brand plan is working
Generative AI

’The red line keeps moving’: Advertising creatives have lost the AI ick
Evolving Agencies

Why Horizon and Havas are joining forces

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