Sam Bradley

Sam Bradley

Strategizing for the Future

Google’s YouTube overtures gain traction among marketers refocusing on brand investments
Generative AI

CMOs might be pushing ahead on AI, but lack of measurement’s holding them back
Evolving Agencies

WPP has its next CEO – but what do clients make of the heir apparent?
Agency Culture

Who is Cindy Rose, WPP’s insider-outsider pick for its next CEO?
Data Regulation

TikTok might be working on a standalone U.S. app, but marketers aren’t sold on the idea – yet
Zero-click Future

B2B and DTC marketers find themselves on the zero-click search frontline
Generative AI

Agencies create specialist units to help marketers solve for AI search gatekeepers
Member Exclusive

Media Buying Briefing: Two years later, media buyers still aren’t fully sold on The Trade Desk’s Kokai platform
Advertising around Politics

The Rundown: The regulatory hurdles still in the way of the Omnicom-IPG merger
Marketing on Platforms

After third postponement, media buyers don’t believe TikTok is going to be banned
Advertising around Politics

Here are some of the big questions left unanswered by the FTC’s Omnicom-IPG neutrality decree
Member Exclusive

Media Buying Briefing: What Dentsu’s synthetic audiences deal reveals about the future of media planning
Experimental Channels

Sprite’s heat-activated digital billboards suggest a future spot for OOH in the media mix

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