Sam Bradley

Sam Bradley

Marketing in Sports

How the MLS plans to convert World Cup interest into lasting soccer fandom
Generative AI

‘Agentic with a small a’: CMOs are adopting AI more slowly than it’s evolving
Marketing on Platforms

Why brands are shifting toward ‘less precise, more accurate’ gauges for paid social
Evolving Agencies

While holdcos build ‘death stars of content,’ indie creative agencies take alternative routes
Super Bowl

Despite flight to fame, celeb talent isn’t as sure a bet as CMOs think
Super Bowl

Star power, AI jabs and Free Bird: Digiday’s guide to what was in and out at the Super Bowl
The Programmatic Marketer

The case for and against bringing programmatic in-house
Super Bowl

GLP-1 draws pharma advertisers to double down on the Super Bowl
Marketing in Sports

Programmatic is drawing more brands to this year’s Winter Olympics
Marketing in Sports

Despite saturated live sports calendar, Super Bowl remains north star for brands
Evolving Agencies

Dentsu is the latest holdco to reunite media and creative production
The Programmatic Marketer

Lego is building out an in-house programmatic team
Member Exclusive

Media Buying Briefing: Marketers are wary of civil unrest at this year’s World Cup

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