Sam Bradley

Sam Bradley

Business of TV

The cases for and against investing in CTV during the presidential election cycle
Business of TV

Applebee’s joins advertisers hoping a post-Taylor Swift NFL can convert viewers into buyers
The Creator Economy

After keeping them at arm’s length, sports brands are opening the door to creators
Marketing on Platforms

Over a year and a half later, Netflix still has a long road ahead to get advertisers on board
Business of TV

Warner Bros. Discovery International and CNN are extending audience targeting tools in bid for more CTV share
Audio Anywhere

Georgia-Pacific’s in-house media unit is doubling down on audio streaming
Brands in Culture

Manchester United’s back-of-shirt sponsor points to future of sports jersey placements
Advertising around Politics

As political ad spend faucet opens, CTV media stands to be a major winner
Brands in Culture

Here’s how brands are approaching the Paralympic Games
The Creator Economy

As athletes embrace influencer work, ‘a new breed of agency’ emerges
Brands in Culture

Who funds the Olympics? In Paris, sponsors are taking a bigger role than ever before
Agency Culture

Brat Summer’s sun might be setting, have marketers noticed?
Life Beyond the Cookie

Toyota’s weather media activation shows brands’ focus on testing cookie-less targeting, despite Google’s reversal

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