Sam Bradley

Sam Bradley

Zero-click Future

Media agencies use AI search insights to predict what audiences want
Evolving Agencies

As would-be buyers and critics circle, WPP’s siege mentality deepens
Business of AI

Agencies are racing to offer zero-click analysis tools, but monetizing them isn’t easy
Evolving Agencies

As industry layoffs become the ‘new normal’, so does fear of AI’s impact on adland’s job market
The Creator Economy

Behind Unilever’s creator and social strategy for next year’s World Cup
Business of AI

AI agent developers have become adland’s in-demand role
Zero-click Future

Brands set to cut open web display spend 30% in response to AI search
Brand Safety in Flux

Media agencies look to AI to reduce inclusion list toil
Managing Through Crisis

Advertisers react to holiday creep by pushing TV spend earlier
Business of AI

WPP’s Open Pro AI suite already faces competition from Google and Canva
Evolving Agencies

WPP’s ‘unacceptable’ results show scale of turnaround challenge facing new boss Cindy Rose
Business of AI

How agencies, publishers and platforms are actually using AI agents
Business of AI

In Graphic Detail: How AI search is changing brand visibility

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