Sam Bradley

Sam Bradley

Evolving Agencies

Why Horizon and Havas are joining forces
Member Exclusive

Media Buying Briefing: Gen AI creative emerges as new battleground between TV and platforms
Business of TV

Nexxen and Hisense open up smart TV programmatic floodgates
The Sports Marketing Playbook

As sports rights-holders compete for cultural cachet, the Australian Open has gone on tour across the U.S.
The Sports Marketing Playbook

Sports media’s rising tide lifts niche ad tech firms
The Creator Economy

Sports rights owners are embracing YouTube creators as their next media partners
Managing Through Crisis

Ad execs hope quarterly earnings reform can ease short-termism, but it’s no silver bullet
Managing Through Crisis

Consumer sentiment heading into the holidays is low, but that could mislead marketers
The Sports Marketing Playbook

Advertisers are already looking ahead to next year’s World Cup
Data & Privacy

Spurred by retail media and CTV spend, CPG brands are quietly leaving the cookie behind
Retail Media Rewritten

Media agencies hope to drive down costs as Walmart opens up DSP roster
Business of TV

Streaming investments are rising, but media buyers drive hard bargains over CPMs and fees
Evolving Agencies

WPP’s new boss Cindy Rose starts today: Here’s what will be on her to-do list

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