Sam Bradley

Sam Bradley

Generative AI

DTC company Shapermint’s AI influencer engine highlights how marketers are actually using the tech
Future of Measurement

Amid Oracle fallout, advertisers are weighing up challengers against established vendors
Brands in Culture

How Aston Martin’s F1 team drives awareness for its carmaker parent brand
Brand Safety

How programmatic is opening up the Olympics to advertisers
Member Exclusive

Marketing Briefing: Brands set to focus on influencer and OOH activity at Wimbledon
Content & Commerce

Under the skin of sunscreen challenger brand Vacation’s email newsletter strategy
Brands in Culture

PepsiCo brand Propel is choosing running communities over creators in summer sporting push
Digiday @ Cannes

Inside Publicis Groupe’s closed-door Cannes AI push
Brands in Culture

Why Euro 2024 is ‘a big step change’ for the areas advertisers will rely on
Brands in Culture

Brita is working with the Lawn Tennis Association to remove single-use water bottles from tournaments
Generative AI

As brands look for AI edge, B&Q retail owner Kingfisher is expanding in-house development
Generative AI

Matalan’s AI search ads are performing better than ones written by humans
Brands in Culture

Por qué la criptobolsa OKX opta por patrocinar la F1 en lugar de los medios de comunicación tradicionales

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