Ross Benes

Ross Benes

Media

Analysts: FCC privacy rollback could make data more available — and less valuable
The Programmatic Marketer

Ad tech firms are using Google’s ad scandal to sell their own products
Publishing in the Platform Era

‘Grasping at straws’: Buyers say Twitter’s new pre-rolls won’t scale
The Confessions

‘Tons of unnecessary ad calls going out’: Confessions of a beleaguered ad tech exec
The Programmatic Marketer

From the Unintended Consequences Dept: Viewability mandates cause more ad clutter
Audio Anywhere

How Hearst uses Alexa for Elle and Good Housekeeping
The Programmatic Publisher

Unraveling header bidding’s problems with user data
The Programmatic Publisher

More programmatic buyers are shunning Breitbart
Subscriptions

Business Insider fights ad blocking in the UK with whitelists, micropayments and subscriptions
The Programmatic Publisher

Header bidding’s got a mobile app problem
The Programmatic Marketer

How WPP’s Exchange Lab trains programmatic buyers
The Programmatic Marketer

Why brand pressure campaigns alone won’t derail Breitbart
Future of TV

ESPN drops false play buttons on Facebook, maintains them on Twitter

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