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Data licensing lawsuit adds a legal wrinkle to Omnicom’s planned acquisition of IPG
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Ross Benes
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The Programmatic Publisher
Thought Catalog’s sticky ads increased viewability by 25 percent
Future of TV
HuffPost’s reorganized product team drove a 27 percent lift in video views
The Programmatic Publisher
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A user’s guide to the battle of marketing clouds
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The Washington Post cuts off ad tech vendors slowing its site
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How Business Insider’s distributed brand Insider is diversifying from Facebook
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The Weather Company opens its data trove to marketers on outside platforms
Modern Newsroom
Surprise, small publishers screwed the most by net-neutrality rules
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Platforms make concessions on measurement, but not too many
Member Exclusive
Third-party measurement is no magic bullet
The Programmatic Publisher
As verification services grow, agencies and publishers duel over who pays
The Programmatic Publisher
How latency emerged as publishers’ worst user-experience headache
Marketing on Platforms
Big brand pullouts will have had limited impact on YouTube
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