Ronan Shields

Ronan Shields

The Programmatic Marketer

AppLovin stands out in the latest round of quarterly earnings calls
Strategizing for the Future

The number of ad tech mergers and acquisitions is developing from a trickle to a steady flow
The Programmatic Publisher

Google is getting in on the latest ad tech craze: curation
The Programmatic Marketer

Criteo trumpets Microsoft tie-up and further retail media opportunities as Q3 revenues slide
Marketing on Platforms

Spotify tunes up its ad tech as it looks to attract even more ad dollars
The Programmatic Publisher

The evolution of the great ‘curation’ tussle in ad tech
Marketing on Platforms

Tensions rise as WFA grapples with Musk’s lawsuit, splitting members
The Programmatic Publisher

Overheard at Prebid Summit: Addressability problem ‘really needs to be considered carefully’
The Programmatic Marketer

Amid green shoots of recovery in ad tech investment, a note of caution is warranted
Digiday @ Advertising Week

Advertising Week Briefing: Some worry the DOJ is ‘fighting yesterday’s war’ in ad tech antitrust case
Modern Retail

Microsoft looks set to shutter its retail media business
Google on Trial

Mythbuster: What was said, and what was really meant, at the DOJ vs. Google ad tech trial
Strategizing for the Future

Digital veteran Amir Malik is poised to join advisory firm Alvarez & Marsall from Accenture Song

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