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Ronan Shields
Ronan Shields
The Programmatic Publisher
Channel Factory has partnered with Canaccord Genuity as ad tech’s M&A-train gathers steam
The Programmatic Publisher
A sign of things to come: Experian’s acquisition of Audigent highlights curation’s rising influence
Google on Trial
Assessing the fallout of Google’s ad tech antitrust trial
Google on Trial
Google’s ad tech empire rests on how well it can make these key arguments
The Programmatic Marketer
Queries mount as The Trade Desk takes an unprecedented step into TV’s adland
Business of TV
The Trade Desk finally confirms it: Meet Ventura, the OS to cement its grip on CTV
Google on Trial
Incoming Trump administration puts potential breakup of Google’s Chrome in new light
Life Beyond the Cookie
Google is getting ready to unveil how Chrome’s cookie opt-in model will work, sources say
The Programmatic Marketer
AppLovin stands out in the latest round of quarterly earnings calls
Strategizing for the Future
The number of ad tech mergers and acquisitions is developing from a trickle to a steady flow
The Programmatic Publisher
Google is getting in on the latest ad tech craze: curation
The Programmatic Marketer
Criteo trumpets Microsoft tie-up and further retail media opportunities as Q3 revenues slide
Marketing on Platforms
Spotify tunes up its ad tech as it looks to attract even more ad dollars
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