Ronan Shields

Ronan Shields

The Programmatic Publisher

The outlook for ad tech M&A in 2025
Life Beyond the Cookie

‘It will happen when it happens’: Google’s Privacy Sandbox continues in limbo
The Programmatic Marketer

Scope3’s latest launch is as much about the economics of ad tech as it is about AI
Google on Trial

The Rundown: The DOJ still urges forced Chrome sale in antitrust trial
Brand Safety

Advertisers are calling for full URL-level campaign reporting, and DSPs are responding in different ways
WTF Series

WTF are JBPs?
Experimental Channels

Confirmed: T-Mobile’s talks with Blis end in $175 million sale
The Programmatic Publisher

The latest earnings round shows public markets aren’t for the faint-hearted
Marketing on Platforms

Amid stock price drops, The Trade Desk promises ‘win-wins’ for clients and publishers
Data Regulation

As Big Tech battles EU regulators, it also flaunts its value
Data & Privacy

The Rundown: Google Chrome’s IP tracking updates
The Programmatic Marketer

The Trade Desk missed its revenue target for the first time, here’s how CEO Jeff Green pledged to fix it
Brand Safety

Amid uncertainty, ad tech mavens turn to startups

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