Ronan Shields

Ronan Shields

Third-Party Cookie Primer

How IAB Tech Lab aims to calm concerns around Google’s Privacy Sandbox
Managing Through Crisis

As cookies crumble, M&A execs seek viable alternatives
The Programmatic Marketer

DSPs prepare for heavy lifting within Privacy Sandbox
Third-Party Cookie Primer

Here’s what The Trade Desk actually thinks about Google’s Privacy Sandbox
The Programmatic Marketer

The Rundown: How brands can cut programmatic wastage
The History of Ad Tech

Digiday’s Oral History of Ad Tech podcast, episode 1, with Brian O’Kelley
Marketing on Platforms

Is this X’s (formerly Twitter) final goodbye to big advertisers? It looks like it
Marketing on Platforms

¿Es éste el adiós definitivo de X (antes Twitter) a los grandes anunciantes? Parece que sí
Brand Safety

Google’s Search Partner network comes under fire in research underlining brand safety vulnerabilities
Marketing on Platforms

As the ‘trial of the century’ nears its end, have the scales tipped in the DoJ’s favor?
Life Beyond the Cookie

GroupM agrees to new program that lets clients experiment within Google’s Privacy Sandbox
Life Beyond the Cookie

Independent ad tech continues to tick along even as storm clouds gather overhead
Evolving Agencies

GroupM is in the trough of the business cycle — when will it reach the crest again?

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