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Uncertainty over TikTok’s U.S. future splinters creators and agencies
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Ronan Shields
Ronan Shields
Life Beyond the Cookie
GroupM agrees to new program that lets clients experiment within Google’s Privacy Sandbox
Life Beyond the Cookie
Independent ad tech continues to tick along even as storm clouds gather overhead
Evolving Agencies
GroupM is in the trough of the business cycle — when will it reach the crest again?
Marketing on Platforms
Google uses public safety argument to deflect competition criticisms
Agency Culture
GroupM North America CEO Kirk McDonald exits in senior shake up
Marketing on Platforms
Amazon presenta un conjunto de nuevas herramientas para los medios en su principal conferencia sobre publicidad
Marketing on Platforms
Amazon unboxes a suite of new media tools at its flagship advertising conference
Business of TV
Marketers sound off on year one of Netflix’s plan for ad dollars
Marketing on Platforms
Independent ad tech urges regulators not to stop at divestiture to rein in Google
Marketing on Platforms
Google’s ‘unique’ status in the advertising paradigm emerges as its DOJ battles continue
Marketing on Platforms
What if… Google loses its antitrust battle with the DOJ over its search market dominance?
Marketing on Platforms
Media experts argue social media is no search rival in the DoJ’s antitrust tussle with Google
Marketing on Platforms
The DoJ’s antitrust battle with Google underlines Big Tech’s preference for secrecy, a growing bugbear for advertisers
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