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Why several U.S. ad forecasts predict a better 2024, and not just because of political spending
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Ronan Shields
Ronan Shields
Navigating Economic Instability
What downturn? In real terms, ad spending is doing just fine
The Long Goodbye
The Rundown: Amazon’s DSP trumpets its cookies-less targeting capabilities
The Programmatic Publisher
Amazon’s pending price hike stirs debate among media owners
The Programmatic Publisher
How SPO is driving ad tech’s decarbonization push
Privacy
Google’s FLEDGE rebrands as ‘Protected Audience API’ as the tech giant continues Privacy Sandbox trials
The Programmatic Marketer
Magnite debuts ClearLine to offer advertisers a direct route to video inventory without a DSP
The Programmatic Publisher
SSPs break with the past as push comes to shove in ad tech
The Programmatic Publisher
In a shrinking marketplace, Magnite explores media trading without DSPs
Marketing on Platforms
TikTok’s uncertain future: the issues marketers should (and shouldn’t) fret over
Brand Safety
In graphic detail: Google’s Ads Safety Report shows suspect ad activities are on the rise
Marketing on Platforms
The AMERICA Act spotlights Capitol Hill’s ingrained antipathy for Big Tech
Business of TV
How Netflix could up the ante for advertisers as it explores solutions to its ad tech conundrum
The Programmatic Marketer
Why regulators’ scrutiny of Big Tech is rekindling buyers’ interest in ad tech
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