Ronan Shields

Ronan Shields

The Programmatic Marketer

MediaMath and Viant are in talks to potentially join forces
The Programmatic Marketer

The Trade Desk launches slew of updates in its quest to wrest ad dollars from Walled Gardens
The Programmatic Marketer

The ANA parts ways with PwC in its ongoing ad tech transparency project
The Programmatic Marketer

Amid a dearth of ad tech M&A, LiveRamp fielded inbound inquiries over a potential sale
Marketing on Platforms

With advertising in flux, Twitter is outsourcing ad monetization to ad tech
The Long Goodbye

As GDPR turns 5 years old, the U.S. ad industry seeks to peddle influence
Life Beyond the Cookie

Google’s Privacy Sandbox updates are met with both skepticism and a little more optimism
Managing Through Crisis

The imminent death of the cookie and the blurring of ad tech’s buy and sell-sides are set to buoy M&A
The Programmatic Publisher

Google issues mandate requiring publishers to work with approved consent vendors
Marketing on Platforms

Google prueba la IA generativa en los experimentos del Laboratorio de Búsqueda, la clave a la defensa de su corona digital
Marketing on Platforms

Google tests generative AI in Search Lab experiments that are key to defending its digital crown
Marketing on Platforms

Google attempts to flaunt AI capabilities with new search function
The Programmatic Publisher

PubMatic debuts Activate, as the line between demand- and sell-side players continues to blur

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