Ronan Shields

Ronan Shields

The Programmatic Marketer

La escasez de competencias y la incertidumbre legal limitan la ambición interna de las agencias de marketing en materia programática
The Programmatic Marketer

Skills shortages and legal uncertainty curtail marketers’ in-house ambitions for programmatic
The Programmatic Marketer

Overheard at Dmexco 2022
The Programmatic Marketer

Amid wholesale changes, the ad industry aims to make ‘trust’ its new catchword
The Programmatic Marketer

Google’s crumbling third-party cookie is still likely to take center stage at Dmexco 2022
Managing Through Crisis

The Rundown: How the ad tech market is moving in the absence of public market exits
The Programmatic Marketer

MiQ mulls M&A moves with new PE-backers
The Programmatic Marketer

The definitive guide to what’s in and out in ad tech in 2022
Business of TV

Finally, some details on Netflix’s ad-supported offering — but buyers are stunned at what they’re hearing
Life Beyond the Cookie

CRO Brian Gleason on why Criteo is ‘not an ad network’
Life Beyond the Cookie

La demanda de direccionamiento sin ‘cookies’ está impulsando el ‘SPO 2.0’.
Life Beyond the Cookie

The demand for cookieless targeting is fueling ‘SPO 2.0’
Data Regulation

En resumen: Lo que necesitas saber de la última medida de privacidad de la FTC

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