Michael Bürgi

Marketing on TikTok

Magna research: The do’s and don’ts of native and repurposed advertising on TikTok

By Michael Bürgi
Member Exclusive

Media Buying Briefing: M&A shows no signs of letting up despite economic headwinds

By Michael Bürgi
Agency Culture

Una agencia ofrece una nueva herramienta de optimización mientras los anunciantes de automóviles buscan el equilibrio adecuado de gasto

By Michael Bürgi
Evolving Agencies

Agency offers up new optimization tool as auto advertisers seek the right balance of spend

By Michael Bürgi
Future of Measurement

As outcomes become a preferred metric, Disqo hopes to corner the market with its new tool

By Michael Bürgi
Member Exclusive

Media Buying Briefing: How the recession is affecting independent agencies

By Michael Bürgi
Future of Measurement

How Geopath is trying to capitalize on OOH’s moment in the sun by updating and aligning industry measurement

By Michael Bürgi
Member Exclusive

Media Buying Briefing: Meet the People hopes investment in blockchain-based zero-party data pays off

By Michael Bürgi
Evolving Agencies

GroupM wants to lead the industry on decarbonization efforts — will other media agencies follow?

By Michael Bürgi
Brand Safety

How Dentsu’s new global brand assurance chief uses ‘radical collaboration’ to tackle responsibility and suitability

By Michael Bürgi
Evolving Agencies

Stagwell buys Apollo Program to boost first-party data, SaaS offerings

By Michael Bürgi
Member Exclusive

Media Buying Briefing: How will programmatic investment ride out the recession?

By Michael Bürgi
Evolving Agencies

With a heavy emphasis on data science and attribution, Mediastruction finds traction with mid-market clients

By Michael Bürgi

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