Michael Bürgi

Evolving Agencies

Horizon Media agencies ply new ground with incentive-based deals tied to compensation

18 hours ago by Michael Bürgi
Evolving Agencies

Stagwell bets on organic growth to power its merger with MDC Partners, as it retires the MDC name

by Michael Bürgi
Evolving Agencies

Agencies, market thyselves! How independent shops are taking different routes to advertise their superpowers

by Michael Bürgi
Member Exclusive

Media Buying Briefing: WTF are barter agencies?

by Michael Bürgi
Brands in Culture

How Motivbase helps marketers understand the meaning behind online sentiment better as they develop new products

by Michael Bürgi
Future of Measurement

A Spanish ad company wants to standardize OOH traffic metrics using satellites

by Michael Bürgi
Member Exclusive

Media Buying Briefing: How two friends reluctantly got into media and built their agency from scratch into a $200 million business

by Michael Bürgi
Future of Measurement

‘The opportunity for attention’: Metrics firm Adelaide draws investment from bigwig media backers

by Michael Bürgi
Evolving Agencies

Borrell Report: Local media’s post-lockdown spending spree powered a digital agency surge

by Michael Bürgi
Member Exclusive

Media Buying Briefing: Why some media agencies are bowing out of pitches for this year’s Mediapalooza

by Michael Bürgi
Life Beyond the Cookie

Omnicom Media Group formally endorses UID 2.0 in a bid to move the post-cookie future forward

by Michael Bürgi
Equality and Opportunity

Agencies’ latest DE&I initiatives aim to dig deeper into systemic challenges for diverse and minority media

by Michael Bürgi
Member Exclusive

Media Buying Briefing: Known builds clients an ‘Iron Man suit’ made of data science and creativity to supercharge campaigns

by Michael Bürgi

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