Michael Bürgi

Michael Bürgi

Michael Bürgi

Evolving Agencies

Mile Marker acquires Lift to enhance its creative and digital performance chops
Member Exclusive

Media Buying Briefing: The upfront has started to move, as sports leads the way again
Evolving Agencies

Overheard: Revisiting the K2 Report on media agency practices like rebates and principal media
Member Exclusive

Media Buying Briefing: Dentsu’s agentic ambitions and how it plays out in the upfronts
The Programmatic Marketer

Knower Tech hires Prebid’s Racic to helm a new data curation offering for buy and sell sides
Digiday+ Media Buying Briefing

Media Buying Briefing: What buyers expect out of this year’s upfront marketplace
Member Exclusive

Media Buying Briefing: Takeshi Sano is making the rounds for Dentsu — is it enough?
Evolving Agencies

Omnicom quietly moves Flywheel into the media group
Retail Revolution

Walmart’s expanded data offering to agencies and advertisers gets closer to self-serve
Strategizing for the Future

CMOs continue their uphill climb in the eyes of their CEOs: Boathouse study
Member Exclusive

Media Buying Briefing: Agencies turn creators into test labs for campaigns and product innovation
The Sports Marketing Playbook

Sports guidance to brands from three sources: Keep the fan top of mind and you might just win
Member Exclusive

Media Buying Briefing: As Q1 results from a few holdcos show, the market’s not panicking, yet

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