Michael Bürgi

Beyond Ads

Brands need to account for ‘psychological pain’ shoppers feel this holiday season, Horizon Media says
Future of Measurement

Advertiser Perceptions’ business intelligence vp: Harnessing first-party data could help level the publisher playing field
Content & Commerce

Martin Sorrell-backed S4S Ventures, Bertelsmann invest $10M in data asset management outfit as it blends new content, analytics-based marketing for clients
Member Exclusive

Media Buying Briefing: Which media will buyers turn to in a soft local market in 2023?
Business of TV

A new entrant in the data-driven linear TV measurement space aims to fill a gap left by Microsoft’s Xandr
Brands in Culture

Dmexco co-founder explains the thinking behind the new Possible conference on marketing, advertising, tech & culture
Evolving Agencies

Dentsu’s management restructure boosts U.S. execs while reinforcing Japanese roots
Member Exclusive

Media Buying Briefing: IPG steps up its decarbonization efforts as GroupM, Dentsu evolve their programs
Retail Revolution

Two indie media agencies tackle e-commerce in distinct ways, including via Amazon, Shopify, for a more full-funnel sync with consumers
Member Exclusive

Media Buying Briefing: Media.Monks’ Melissa Wisehart on clients, compensation and procurement
Strategizing for the Future

Are chief digital officers leapfrogging the rest of the C-suite to the corner office? Just maybe
Brands in Culture

Brands, want better purchase intent? Advertise on media that share your values
Member Exclusive

Media Buying Briefing: Rebundling takes on differing forms, driven by consumer and media changes

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