Michael Bürgi

Member Exclusive

Media Buying Briefing: From Cannes Lions, wrestling with measurement, fraud and the ‘multiverse’

By Michael Bürgi
Cannes

Cannes Podcast: Jellyfish CEO Rob Pierre believes in prioritizing platform partners as much as clients

By Michael Bürgi
Cannes

Omnicom wraps its Cannes e-commerce blitz with Kroger Precision Marketing deal

By Michael Bürgi
Cannes

Omnicom reveals it’s been working with Amazon to share insights and train e-commerce personnel at all levels

By Michael Bürgi
Cannes

Cannes Podcast: IPG’s data chief Arun Kumar wishes a Hippocratic oath existed for marketers

By Michael Bürgi
Cannes

Omnicom and Instacart agree to share data that connects sales data to TV ad spend

By Michael Bürgi
Cannes

Cannes Podcast: Forrester’s Joanna O’Connell on fraud, data, walled gardens and networking again

By Michael Bürgi
Member Exclusive

Media Buying Briefing: How two media agencies took differing approaches to learning how to adapt to a changing world

By Michael Bürgi
Cannes

Cannes Podcast: PHD’s Philippa Brown on transforming the media agency to serve clients more effectively

By Michael Bürgi
Platforms & Commerce

Omnicom strikes pact with Walmart, first of several e-commerce moves by the media group at Cannes Lions

By Michael Bürgi
The New Workplace

When CEOs feel supported by CMOs to help lead, both tend to benefit, report

By Michael Bürgi
Evolving Agencies

Why this B2B agency group is adding account-based marketing expertise to its roster

By Michael Bürgi
Experimental Channels

The ‘first inning’ of Web3 finds media agencies cautiously testing to stay ahead of potential consumer adoption

By Michael Bürgi

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