Michael Bürgi

Michael Bürgi

Michael Bürgi

Business of TV

The upfront market is nearly done, as sports acts as both negotiation driver and obstacle

6 hours ago
Member Exclusive

Media Buying Briefing: How Mediasense and other consultancies are girding for a busy second-half
Member Exclusive

Media Buying Briefing: It’s a world party at the World Cup, unless you’re looking to get in now
Member Exclusive

Media Buying Briefing: The holdco tech heads expound on the ups and downs of building AI
Digiday @ Cannes

At Cannes, Omnicom Media and NBCU say they’re crafting dynamic contextual ads for content
Digiday @ Cannes

Omnicom Media and Paramount partner on dynamic fixed ad units in the streamer’s premieres
Digiday @ Cannes

Omnicom Media and Disney Advertising collaborate to enable sequential ads in streaming
Digiday @ Cannes

Media Buying Briefing: How Sport Beach became a big Cannes Lions destination — and a business
Digiday @ Cannes

Omnicom Media kicks off a series of partnerships at Cannes Lions with a first-time Netflix deal
The Business of AI

Stagwell enhances its AI-powered tools on the media side
Digiday @ Cannes

Omnicom Media rolls out research showing the need for CTV advertising to change its ways
The Programmatic Marketer

Publicis and The Trade Desk settle their dispute, but tell no one why
Evolving Agencies

Mile Marker acquires Lift to enhance its creative and digital performance chops

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