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Life Beyond the Cookie
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Managing Through Crisis
The Confessions
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‘If we can pave the way’: How OKCupid is using its app and its ads to fight for abortion rights
Media
Marketing
Future of TV
Life Beyond the Cookie
Gaming & Esports
Managing Through Crisis
The Confessions
WTF Series
Michael Bürgi
Member Exclusive
Media Buying Briefing: From Cannes Lions, wrestling with measurement, fraud and the ‘multiverse’
By
Michael Bürgi
Cannes
Cannes Podcast: Jellyfish CEO Rob Pierre believes in prioritizing platform partners as much as clients
By
Michael Bürgi
Cannes
Omnicom wraps its Cannes e-commerce blitz with Kroger Precision Marketing deal
By
Michael Bürgi
Cannes
Omnicom reveals it’s been working with Amazon to share insights and train e-commerce personnel at all levels
By
Michael Bürgi
Cannes
Cannes Podcast: IPG’s data chief Arun Kumar wishes a Hippocratic oath existed for marketers
By
Michael Bürgi
Cannes
Omnicom and Instacart agree to share data that connects sales data to TV ad spend
By
Michael Bürgi
Cannes
Cannes Podcast: Forrester’s Joanna O’Connell on fraud, data, walled gardens and networking again
By
Michael Bürgi
Member Exclusive
Media Buying Briefing: How two media agencies took differing approaches to learning how to adapt to a changing world
By
Michael Bürgi
Cannes
Cannes Podcast: PHD’s Philippa Brown on transforming the media agency to serve clients more effectively
By
Michael Bürgi
Platforms & Commerce
Omnicom strikes pact with Walmart, first of several e-commerce moves by the media group at Cannes Lions
By
Michael Bürgi
The New Workplace
When CEOs feel supported by CMOs to help lead, both tend to benefit, report
By
Michael Bürgi
Evolving Agencies
Why this B2B agency group is adding account-based marketing expertise to its roster
By
Michael Bürgi
Experimental Channels
The ‘first inning’ of Web3 finds media agencies cautiously testing to stay ahead of potential consumer adoption
By
Michael Bürgi
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