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Mitchell Parton

Mitchell Parton

Mitchell Parton

  • Managing Through Crisis

    Brands celebrate tariff reprieve, but fresh uncertainty looms

  • AI Revenue Generation

    Walmart says AI users build 35% bigger baskets than others

  • AI Revenue Generation

    AI is changing how retailers select tech partners

  • Retail Revolution

    Why Walmart is basically a tech company now

  • Illustration of 3 fists raised into the air in protest.
    Brands in Culture

    ICE has become a national issue for Target

  • Retail Revolution

    Retailers, brands face a test: Oppose ICE or stay quiet while thousands protest

  • Retail Media Rewritten

    What Amazon’s proposed big-box store could mean for Walmart

  • Modern Retail

    Albertsons is putting digital screens for ads in more than a third of its stores

  • Brands in Culture

    Netflix transforms former mall department stores into experiential venues

  • Retail Media Rewritten

    How Costco stood against Trump’s agenda on tariffs, DEI this year

  • Brands in Culture

    ‘AI is permeating everything we do’: How Guitar Center developed 2 AI tools this year

  • Media Buying

    Instacart tripled its smart cart store count this year

  • AI Revenue Generation

    Kroger launches AI-generated email digest for suppliers

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