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Graphic of a dollar sign-shaped key unlocking a lock, symbolizing the key to unlocking successful performance marketing through the seven stages of development
Google rolls out pay-per-value AI licensing program to publishers
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Mitchell Parton

Mitchell Parton

Mitchell Parton

  • Retail Media Rewritten

    Instacart launches custom AI assistants for retailers

  • Retail Media Rewritten

    How 11 retail media networks are trying to differentiate themselves to advertisers

  • Retail Media Rewritten

    Ace Hardware adds weather-triggered programmatic ads to retail media strategy

  • A stylized illustration of a retro TV screen displaying a hand holding colorful shopping bags, symbolizing the connection between CTV advertising, retail media, and consumer purchase data.
    Modern Retail

    Location data fuels mall giant Simon’s new pitch to advertisers

  • Equality and Opportunity

    Target’s new beauty selection has almost no Black-owned brands

  • Retail Revolution

    Walmart finally starts supporting Apple Pay and Google Pay

  • Navigating Economic Instability

    Walmart gets close to $3 billion in tariff refunds

  • Strategizing for the Future

    Target plans to lower prices after receiving almost $1 billion in tariff refunds

  • Gaming & Esports

    Walmart-backed gaming publication lays off editorial team

  • Retail Media Rewritten

    Walmart finally lets advertisers exclude certain search terms

  • Retail Media Rewritten

    Kroger’s AI shopping assistant has ads at launch

  • Modern Retail

    Kroger’s new CEO, a Walmart veteran, is focused on speed and execution

  • Strategizing for the Future

    Albertsons’ new ‘micro sitcom’ is a big deal for retail media

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