Mitchell Parton

Mitchell Parton

The Sports Marketing Playbook

The World Cup is a big chance for retail media to prove itself to advertisers
Marketing

Walmart goes global with its Amazon-like flywheel
AI Revenue Generation

Walmart executives see the promise of AI, but also the costs
Equality and Opportunity

Target has alienated Black-owned brands, founders say, as some startups vanish from its shelves
Navigating Economic Instability

Walmart warns it may have to raise prices due to fuel costs
The Creator Economy

Why Target killed its creator program, launched 2 new ones
Brands in Culture

How GameStop went from struggling retailer to eBay bidder
Retail Media Rewritten

How Ace Hardware built its employee AI assistant
Retail Revolution

Retailers are rushing to build AI apps. It’s unclear if shoppers will use them
The Creator Economy

Creator content has become critical for retail media networks
Beyond Ads

Aldi hires Instacart to power its U.S. website instead of developing it in-house
Strategizing for the Future

Lowe’s is fighting to prevent AI agent overload
Beyond Ads

Retailers turn to digital rebates as alcohol sales slump

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