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Coca-Cola’s AI-powered José Mourinho campaign could signal a shift in celebrity partnerships
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Mitchell Parton

Mitchell Parton

Mitchell Parton

  • The Business of AI

    How Walmart is evolving its data analytics platform to reflect an AI-driven focus

  • The Business of AI

    Brands are cautious about Google and Meta’s generative AI holiday ad push

  • Gaming & Esports

    ‘A long-game move’: Why Coach is entering Roblox to win over younger shoppers

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