Mitchell Parton

Mitchell Parton

Retail Media Rewritten

How Ace Hardware built its employee AI assistant
Retail Revolution

Retailers are rushing to build AI apps. It’s unclear if shoppers will use them
The Creator Economy

Creator content has become critical for retail media networks
Beyond Ads

Aldi hires Instacart to power its U.S. website instead of developing it in-house
Strategizing for the Future

Lowe’s is fighting to prevent AI agent overload
Beyond Ads

Retailers turn to digital rebates as alcohol sales slump
Retail Revolution

Best Buy wants to be the hub for AI-powered hardware like glasses, laptops
Brands in Culture

Target CEO says ‘busy families’ will be company’s focus as it seeks growth
Retail Media Rewritten

Target looks to e-commerce, advertising investments to help grow the business
Managing Through Crisis

Brands celebrate tariff reprieve, but fresh uncertainty looms
AI Revenue Generation

Walmart says AI users build 35% bigger baskets than others
AI Revenue Generation

AI is changing how retailers select tech partners
Retail Revolution

Why Walmart is basically a tech company now

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