Mitchell Parton

Mitchell Parton

Equality and Opportunity

Target has alienated Black-owned brands, founders say, as some startups vanish from its shelves
Navigating Economic Instability

Walmart warns it may have to raise prices due to fuel costs
The Creator Economy

Why Target killed its creator program, launched 2 new ones
Brands in Culture

How GameStop went from struggling retailer to eBay bidder
Retail Media Rewritten

How Ace Hardware built its employee AI assistant
Retail Revolution

Retailers are rushing to build AI apps. It’s unclear if shoppers will use them
The Creator Economy

Creator content has become critical for retail media networks
Beyond Ads

Aldi hires Instacart to power its U.S. website instead of developing it in-house
Strategizing for the Future

Lowe’s is fighting to prevent AI agent overload
Beyond Ads

Retailers turn to digital rebates as alcohol sales slump
Retail Revolution

Best Buy wants to be the hub for AI-powered hardware like glasses, laptops
Brands in Culture

Target CEO says ‘busy families’ will be company’s focus as it seeks growth
Retail Media Rewritten

Target looks to e-commerce, advertising investments to help grow the business

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