Mitchell Parton

Mitchell Parton

Marketing

Best Buy, Lowe’s chief marketing officers explain why they launched new influencer programs
Beyond Ads

Sam’s Club sees initial success with digital checkout
Equality and Opportunity

‘I feel disposable’: Confessions of a transgender Target employee after DEI pullback
Generative AI

AI personalization played a bigger role in this year’s Black Friday and Cyber Monday
Retail Revolution

Why retailers like Kroger & Walmart are adding streaming services to their membership programs
Generative AI

How Walmart is evolving its data analytics platform to reflect an AI-driven focus
Generative AI

Brands are cautious about Google and Meta’s generative AI holiday ad push
Gaming & Esports

‘A long-game move’: Why Coach is entering Roblox to win over younger shoppers