Michael Bürgi

Michael Bürgi

Senior Editor, Media Buying and Planning

Michael Bürgi

Senior Editor, Media Buying and Planning

Member Exclusive

Media Buying Briefing: With Aquila testing its wings, media agencies pay close attention to their clients’ work
Member Exclusive

Media Buying Briefing: fullthrottle.ai offers an easy button for smaller agencies and brands
Member Exclusive

Media Buying Briefing: How Publicis is winning and keeping clients, even as competitors cry foul
Evolving Agencies

WPP’s new boss Cindy Rose starts today: Here’s what will be on her to-do list
Digiday+ Media Buying Briefing

Media Buying Briefing: What’s going to happen with Dentsu outside of Japan?
Member Exclusive

Media Buying Briefing: When EQ is just as important as IQ in helping clients grow
Retail Media Rewritten

Two agencies merge with PE help to grab a larger share of a maturing marketplace
Business of AI

From Dentsu to Apollo Partners, the buildout of AI tools and talent at agencies is picking up pace
Member Exclusive

Media Buying Briefing: AI’s impact on agency compensation is about to get bigger
Member Exclusive

Media Buying Briefing: For a small independent, Butler/Till is innovating on a number of levels
Future of Measurement

Nielsen’s RealEyes partnership offers an outcomes measurement solution
Member Exclusive

Media Buying Briefing: The upfront is still not done — why and who’s benefiting from it
The Sports Marketing Playbook

With sports driving the marketplace, David Levy and Chris Weil hope to clean up with HS&E

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