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Data licensing lawsuit adds a legal wrinkle to Omnicom’s planned acquisition of IPG
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Michael Bürgi
Michael Bürgi
Member Exclusive
Media Buying Briefing: What the holding companies’ H1 results indicate for the rest of 2024
Member Exclusive
Media Buying Briefing: How agencies navigate clients scaling back DEI, sustainability efforts
Evolving Agencies
How JumpCrew sells B2B companies on its concept of growth as a service
Member Exclusive
Media Buying Briefing: Media agencies forge on with other ID solutions regardless of Google’s curtail of third-party cookie deprecation
Brands in Culture
Hyve Group buys the Possible conference, and will add a meeting element to it in the future
Future of Measurement
New entrants make media mix modeling faster and more accessible
Member Exclusive
Media Buying Briefing: What Naylor’s exit from Netflix means for streaming overall
Evolving Agencies
Brian Lesser returns to GroupM with an expected focus on advancing tech
Member Exclusive
Media Buying Briefing: Retail media has become a full-funnel play for media agencies
Life Beyond the Cookie
IntentIQ’s post-cookie alternative ID test shows promise
Evolving Agencies
This performance specialist shop finds new value as an agency for agencies
Business of TV
Programmatic pushes its way into the upfront bazaar
Business of TV
The upfront market is only now picking up steam, as buyers push pricing rollbacks on streamers
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