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Ad execs hope quarterly earnings reform can ease short-termism, but it’s no silver bullet
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Michael Bürgi

Michael Bürgi

Michael Bürgi

  • Digiday @ Possible

    Execs talk creators, sports, retail media and M&A at Possible

  • Digiday @ Possible

    At Possible, generative AI shifts from shiny object to useful tool, but with a long way to go

  • Digiday @ Possible

    Economic uncertainty bubbles up in conversations on first day of Possible

  • Member Exclusive

    Media Buying Briefing: Millennial parents and their Gen Alpha kids are upending consumption habits: Horizon study

  • Digiday @ Possible

    A look inside Possible’s content this year

  • Evolving Agencies

    How Merkle streamlined its offerings to fit Dentsu’s mission in the last year

  • Member Exclusive

    Media Buying Briefing: How Brandtech Group is keeping up with the Joneses in generative AI

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    Digiday @ Possible

    Under Hyve Group’s ownership, Possible conference expands its offerings

  • Member Exclusive

    Media Buying Briefing: Can principal media actually become the hero (for some) in upfront negotiations?

  • Generative AI

    Brandtech’s Pencil unit makes use of Google’s Veo 2 tech to craft AI content in hours, not weeks

  • Member Exclusive

    Media Buying Briefing: What’s going on with the holding companies in India?

  • Evolving Agencies

    WPP ups the data-driven arms race with the purchase of InfoSum

  • Bold Call

    Bold Call: The ad industry’s herd mentality risks an unnecessarily severe slowdown

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