Michael Bürgi

Michael Bürgi

Michael Bürgi

The Programmatic Publisher

Open-market video programmatic is rife with fraud, say buyers, further complicating an already-difficult marketplace
Managing Through Crisis

The advertiser exodus from Russia is going to get awkward
Member Exclusive

Media Buying Briefing: Some media agencies will expect media to work through clean rooms this upfront
Evolving Agencies

Why Stagwell’s SaaS strategy could give it an edge against ‘legacy’ holding companies
Beyond Ads

In Graphic Detail: CMOs have long journeys ahead in transforming their businesses
Member Exclusive

Media Buying Briefing: High school sports media looks to graduate, but doesn’t yet have the national profile for big brand buy in
Future of Measurement

How one data solutions startup wants to simplify the complex world of data sets across platforms
Member Exclusive

Media Buying Briefing: How a medical insights company is shaping media planning and buying with its data
Future of Measurement

Omnicom’s Annalect lands exclusive access to a massive trove of consumer card-purchase information
Member Exclusive

Media Buying Briefing: Planning and activating around influencer marketing has gotten better, but measurement still has a ways to go
Audio Anywhere

Media buyers note Spotify’s latest acquisitions are good for Spotify – but ask if they are good for podcasting
Brands in Culture

Here are the Super Bowl ads that performed well, according to analysts
Life Beyond the Cookie

Overheard at IAB’s ALM: Google and WPP chiefs debate data’s inherent value to marketing even as privacy challenges mount

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