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Publisher alliance Ozone makes a larger play for U.S. advertisers
Media
Marketing
Media Buying
Future of TV
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Special Projects
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Two seats left to attend the Digiday Media Buying Summit:
Join us Oct. 15-17 in Phoenix to connect with top media buyers
SECURE YOUR SEAT
Michael Bürgi
Michael Bürgi
Evolving Agencies
The Rundown: A look at the changing of the guard at Omnicom Media Group’s North American leadership
Member Exclusive
Media Buying Briefing: How indie Exverus grew its clients and programmatic practice to behave more like a big shop
WTF Series
WTF is the difference between measurement and currency?
Agency Culture
Boathouse agency CEO: ‘CMOs like shiny objects a little too much’
The Programmatic Publisher
Open-market video programmatic is rife with fraud, say buyers, further complicating an already-difficult marketplace
Managing Through Crisis
The advertiser exodus from Russia is going to get awkward
Member Exclusive
Media Buying Briefing: Some media agencies will expect media to work through clean rooms this upfront
Evolving Agencies
Why Stagwell’s SaaS strategy could give it an edge against ‘legacy’ holding companies
Beyond Ads
In Graphic Detail: CMOs have long journeys ahead in transforming their businesses
Member Exclusive
Media Buying Briefing: High school sports media looks to graduate, but doesn’t yet have the national profile for big brand buy in
Future of Measurement
How one data solutions startup wants to simplify the complex world of data sets across platforms
Member Exclusive
Media Buying Briefing: How a medical insights company is shaping media planning and buying with its data
Future of Measurement
Omnicom’s Annalect lands exclusive access to a massive trove of consumer card-purchase information
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