Michael Bürgi

Michael Bürgi

Michael Bürgi

Strategizing for the Future

Magna revises U.S. ad spend for 2022 amid invasion of Ukraine
Member Exclusive

Media Buying Briefing: ‘It’s tough to fight City Hall’ Why more TV ad dollars aren’t following audiences to digital and social video
Evolving Agencies

The Rundown: A look at the changing of the guard at Omnicom Media Group’s North American leadership
Member Exclusive

Media Buying Briefing: How indie Exverus grew its clients and programmatic practice to behave more like a big shop
WTF Series

WTF is the difference between measurement and currency?
Agency Culture

Boathouse agency CEO: ‘CMOs like shiny objects a little too much’
The Programmatic Publisher

Open-market video programmatic is rife with fraud, say buyers, further complicating an already-difficult marketplace
Managing Through Crisis

The advertiser exodus from Russia is going to get awkward
Member Exclusive

Media Buying Briefing: Some media agencies will expect media to work through clean rooms this upfront
Evolving Agencies

Why Stagwell’s SaaS strategy could give it an edge against ‘legacy’ holding companies
Beyond Ads

In Graphic Detail: CMOs have long journeys ahead in transforming their businesses
Member Exclusive

Media Buying Briefing: High school sports media looks to graduate, but doesn’t yet have the national profile for big brand buy in
Future of Measurement

How one data solutions startup wants to simplify the complex world of data sets across platforms

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