Michael Bürgi

Michael Bürgi

Michael Bürgi

The Programmatic Marketer

From last mile to last aisle: Omnicom Media Group sets up first programmatic PMP for retail place-based screens
Member Exclusive

Media Buying Briefing: Attention metrics show potential at top and bottom of marketing funnel
Evolving Agencies

Publicis Health Media president’s script for clients: Never say ‘no,’ rather ‘yes, but…’
Strategizing for the Future

Magna revises U.S. ad spend for 2022 amid invasion of Ukraine
Member Exclusive

Media Buying Briefing: ‘It’s tough to fight City Hall’ Why more TV ad dollars aren’t following audiences to digital and social video
Evolving Agencies

The Rundown: A look at the changing of the guard at Omnicom Media Group’s North American leadership
Member Exclusive

Media Buying Briefing: How indie Exverus grew its clients and programmatic practice to behave more like a big shop
WTF Series

WTF is the difference between measurement and currency?
Agency Culture

Boathouse agency CEO: ‘CMOs like shiny objects a little too much’
The Programmatic Publisher

Open-market video programmatic is rife with fraud, say buyers, further complicating an already-difficult marketplace
Managing Through Crisis

The advertiser exodus from Russia is going to get awkward
Member Exclusive

Media Buying Briefing: Some media agencies will expect media to work through clean rooms this upfront
Evolving Agencies

Why Stagwell’s SaaS strategy could give it an edge against ‘legacy’ holding companies

<
1
…
27
28
29
30
31
…
39
>