Michael Bürgi

Michael Bürgi

Michael Bürgi

Evolving Agencies

How agency in-housing offerings like Omnicom’s TRKKN use Google expertise as a draw
The Programmatic Marketer

GroupM is removing MFAs from its inclusion lists
Brands in Culture

Despite lowered trust in social platforms (especially news), Horizon Media study finds steady usage
Member Exclusive

Media Buying Briefing: Secondary sports like soccer get into the game for marketers, agencies
Experimental Channels

A Zoom (kinda) but with athletes: How Hang Media hopes to attract Gen Z to sports in a way TV can’t
Managing Through Crisis

YouTube faces pressure from agencies to cede more control over unwanted inventory
Member Exclusive

Media Buying Briefing: A comprehensive look at the holding companies’ AI strategies and investments to date
Marketing on Platforms

X marks the spot, but what does that spot signify, ask media agency execs
Member Exclusive

Media Buying Briefing: Here’s how the holdcos’ commerce/retail media offerings stack up
Evolving Agencies

B2B agency work continues to blend with B2C as Gravity Global acquires 9th Wonder
Evolving Agencies

Dentsu Americas’ new CEO Michael Komasinski: AI could be a differentiator among holdcos
Business of TV

Ad overexposure on CTV hurts streamers as much as brands
Member Exclusive

Media Buying Briefing: Buyers ask for, and get, pricing rollbacks in the upfront

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