Max Willens

‘A healthy rebound’: Programmatic rally continues for publishers

While cut media company pay might be returning soon, confidence in the ad marketplace not on the horizon

‘They’re gonna go with what they know’: Publishers struggle to win new business amid pandemic

‘We honestly stay away from it’: Facebook’s surging video pages spark brand safety concern for ad buyers

‘Nothing quite like being forced’: Publishers whip up quicker, cheaper ad products for advertisers

‘Game of whack-a-mole’: Spotify has a counterfeit podcast problem

”Pivot” has been the word’: How travel publishers are navigating the coronavirus pandemic

Unconventional: How news publishers are positioning their virtual convention coverage for audiences and advertisers

‘Dying to work’: With A-list talent sitting at home, publishers eye video collaboration opportunities with them

The subscribe page has become a laboratory for news publishers experimenting with revenue stream options

‘A shady move’: Apple News+ Safari change automatically redirecting traffic to itself infuriates publishers

‘There are so many cool things we could do’: Publisher interest in subscription-driving bundles simmers

‘Let the buyers know you exist’: How Morning Brew plans to grow brand ad dollars from its base of direct response