Max Willens

Max Willens

Future of TV

Shark Week Jell-O shots: How Delish uses pop culture phenomena to spread its recipes online
Content & Commerce

As Amazon’s media ambitions grow, publishers are wary
Content & Commerce

‘Almost obnoxious’: Publishers balk at promoting Amazon’s private-label wares
Content & Commerce

Inside the Wirecutter’s 65-person Thanksgiving war room
Content & Commerce

‘We were leaving money on the table’: How Wired is diving into commerce content
Subscriptions

Video for news will be a ‘continued, enormous gamble’: A Slack town hall with The Week’s Ben Frumin
Content & Commerce

BuzzFeed now has 19 people writing commerce content
Future of TV

One year in: What The New York Times learned from its 360-degree video project, The Daily 360
Content & Commerce

Who What Wear and Byrdie plan dozens of gift guides for the holidays
Subscriptions

The state of subscription video, in 5 charts
Content & Commerce

‘Giving away your distribution is dangerous’: A Slack town hall with Chive Media Group’s Eric Spielman
Content & Commerce

The Today show is getting into e-commerce
Beyond Ads

Bloomberg fights display ad commoditization with markets data

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