Ben Frumin, editor-in-chief of TheWeek.com, joined the Digiday+ Slack for a town hall on Nov. 16, fielding questions from Digiday staffers and Digiday+ members on topics including brand safety, digital product design and digital video.
We hold Slack town halls every two weeks. In between, we’ll have editorial chats and group discussions on industry topics. Become a member of Digiday+ so you don’t miss out.
Here are excerpts from the conversation with Frumin, lightly edited and condensed.
Advertisers are demanding more brand safety from news publishers
There are certain advertisers that want to avoid controversial news. I do think there’s [been] an uptick in this in the last couple years. But perhaps not as dramatic as some might suspect.
We have ways to actively target certain advertisers away from certain topics they don’t want to be near, but we would never just not cover something of import out of fear of affecting our programmatic ad revenue negatively.
Video for news will remain a puzzle for years to come
In two years, video will be a continued, enormous gamble with no clear payoff for publishers. There is obviously a ton of great video on the internet. But so much of the video created by so many publishers continues to be content that most people would rather just read, but it’s made as a moving picture because of some vague and undefined sense of advertising imperative.
Personalization is promising, but dangerous
I can see that for many publishers who don’t share our mission, it’s a great way to serve their readers and give them more of what they want and like. But for us, personalization is a problem. It’s helpful for Amazon to show me a bunch of kids books after I buy my daughter a few; it would be very unhelpful and antithetical to our mission if The Week served up eight conservative op-eds to a reader because they’d just read a piece criticizing Hillary Clinton. We don’t want to feed into the confirmation bias and bubbles of our readers. We want to pop them.
Why PMG’s Nike win doesn’t seem all that unusual for the indie media agency
The Texas-based independent agency continues to grow its roster of clients after landing Nike's media AOR business for North America.
Media Briefing: Publishers see a bump in commerce sales during Black Friday weekend despite economic downturn
Publishers' commerce businesses show positive signs that consumers are still shopping despite the economic downturn.
CNBC to test increases on its subscription prices next year
After seeing continued subscriber growth to its two products, CNBC will begin testing price increases next year.
SponsoredPublishers are adapting advertising strategies for a privacy-first world
Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing industry in the U.S. is massive and set to be shaken […]
How Apartment Therapy’s Riva Syrop is pivoting its events business around the economic climate
Apartment Therapy's event strategy closely revolves around its commerce business to appease both advertisers and consumers.
Experts tip in-house operations and retail media as the most fertile landscape for new job market entrants
Although 'readjustment' and 'flexibility' will be required from those laid off by Big Tech.