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Uncertainty over TikTok’s U.S. future splinters creators and agencies
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Max Willens
Max Willens
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Digiday+ Research: Independent agencies bear the cost of data collection
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Digiday+ Research: Many publishers can’t reach most of their audience with alternate identifiers
Publishing in the Platform Era
‘Breadth and depth’: Observers see more pluses than minuses in Vox Media, Group Nine merger
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Digiday+ Research: Publishers’ post-cookie plans are set… but they’re still worried about what’s next
Strategizing for the Future
The Rundown: Future plc wants to be carbon-neutral by 2026
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Digiday+ Research: A majority of publishers don’t want to go back to full-time office work
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Digiday+ Research: The future of agency work is remote(ish)
Media
Amid video growing pains, Amazon Live struggles to attract publishers
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Digiday+ Research: Alternate identifiers now figure in advertising deals for two thirds of publishers
Future of Measurement
‘The beginning of a trend’: Performance metrics begin creeping into different parts of publishers’ ad deals
Beyond Ads
‘There is room for challengers’: Team Whistle looks to OTT and CTV to boost its agency business
Content & Commerce
The Rundown: One year in, NBCUniversal’s commerce ambitions bloom
Subscriptions
The Rundown: Twitter bets on long-form content in its first subscription play with Twitter Blue
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