Krystal Scanlon

Krystal Scanlon

Retail Media Rewritten

Amazon’s shopping agent now takes orders by text, with Sponsored Product ads in the replies
Marketing on Platforms

In graphic detail: Six thousand brands later, ChatGPT ads still have a conversion problem
Marketing on Platforms

Google search loses its free pass with buyers
Member Exclusive

Future of Marketing Briefing: SharkNinja’s McLaren deal treats F1 fandom as the asset
Marketing on Platforms

In Graphic Detail: What Apple’s identity block means for the ad money
Marketing on Platforms

Anthropic’s ad bill is soaring, according to IPO filing
Member Exclusive

Future of Marketing Briefing: Advertisers have more ways than ever to choose a holdco, and free holdcos to choose from
Marketing on Platforms

Apple finally explains its Safari block, and identity companies are in its sights
Member Exclusive

Future of Marketing Briefing: The holdcos long, awkward courtship of the C-suite
Member Exclusive

Future of Marketing Briefing: Why top creators are taking fewer brand deals
Marketing on Platforms

‘Defensible to the CFO’: Prime Day catalyzes Amazon video and DSP spend growth
Digiday @ Advertising Week

Apple’s secret blocklist is the talk of Advertising Week New York (mostly off the record)
Digiday @ Advertising Week

TikTok’s ad network bet: More reach, more budget

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