Krystal Scanlon

Krystal Scanlon

Member Exclusive

Future of Marketing Briefing: Imagining the ad business hiding inside Meta’s Muse
Marketing on Platforms

In Graphic Detail: LLMs keep citing YouTube in search results
Google on Trial

Who wins and loses from the remedies to Google’s ad tech monopoly
Member Exclusive

Future of Marketing Briefing: Creators are learning to pitch AEO, not just audiences
Marketing on Platforms

Perplexity is betting big on creators
Marketing on Platforms

Electronic Arts is bundling its games to make a bigger pitch to advertisers
Marketing on Platforms

OpenAI’s next ChatGPT ad format: click to chat, not to site
Google on Trial

Why Google’s ad business escaped a breakup
Marketing on Platforms

OpenAI’s ChatGPT ads business hits $1 billion run rate as Europe gets self-serve access
Marketing on Platforms

Three years after Kokai, The Trade Desk is betting on refinement with Zuma
Agency Culture

‘Inside, most of them are dumpster fires’: Confessions of a frustrated indie agency ad exec
Marketing on Platforms

OpenAI is sharpening its focus on enterprise advertisers
Marketing on Platforms

Discord adds lower funnel with outcomes push

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