Krystal Scanlon

Krystal Scanlon

Marketing on Platforms

‘Maybe ChatGPT is a different kind of a place’: Why OpenAI is saying no to search budgets — for now

6 hours ago
Marketing on Platforms

OpenAI opens up ChatGPT ads manager to the U.S. while promising third-party measurement, CPA bidding

16 hours ago
Marketing on Platforms

TikTok recreates its ads for billboards through Vistar partnership
Marketing on Platforms

OpenAI starts laying foundations for ChatGPT ads in EU
Member Exclusive

Future of Marketing Briefing: YouTube’s creator data play is an on-ramp, not a destination
Marketing on Platforms

X upgrades its ad platform in long overdue overhaul
Navigating Economic Instability

Uncertainty is the real cost of the Middle East war for advertisers
Marketing on Platforms

Meta opens its ad ecosystem to third-party AI tools
Marketing on Platforms

Advertisers are flying blind on ChatGPT ads — Adthena wants to change that
Marketing on Platforms

YouTube is turning audio into an ad product — SiriusXM is selling it
Marketing on Platforms

OpenAI turns on cost-per-click ads inside ChatGPT
Member Exclusive

Ad Tech Briefing: The days of bloat are over, as efficiency drives ad tech’s C-suite exodus
Marketing on Platforms

‘Everything is coming down’: ChatGPT ads are getting cheaper

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