Krystal Scanlon

Krystal Scanlon

Marketing on Platforms

In graphic detail: The long road to accountability for social media platforms
Marketing on Platforms

Pinterest bets measurement and SMBs will boost performance revenue
Marketing on Platforms

TikTok rebrands its advertiser pitch around full-funnel ambition
Marketing on Platforms

TikTok courts CMOs with first-ever Collective, as it targets bigger budgets
The Creator Economy

A year after Unilever, the ad-funded creator economy is still catching up to its own ambition
Marketing on Platforms

Advertisers aren’t happy about picking up Meta’s European tax tab
The Programmatic Marketer

The Trade Desk remains the dominant DSP but its advertisers are starting to shop around
The Business of AI

OpenAI is building the ad tech stack it’s currently borrowing
Marketing on Platforms

In graphic detail: How Anthropic’s Pentagon refusal is paying off in downloads, brand trust and enterprise deals
Marketing on Platforms

Meta’s measurement and attribution updates are welcomed, but not ground-breaking, ad execs say
Member Exclusive

Pitch deck: How ChatGPT ads are being sold to Criteo advertisers
Evolving Agencies

‘The conversation has shifted’: The CFO moved upstream. Now agencies have to as well
Agency Culture

Gary Vaynerchuk built his name telling CMOs they were wrong. Now he’s telling their CFOs instead

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