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Media buyers anticipate a slower TV upfronts season amid economic uncertainty
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Kristina Monllos
Kristina Monllos
The Confessions
‘Walk the walk of your corporate values’: Confessions of a digital agency exec on lost leverage in its client relationship due to Covid
Member Exclusive
Marketing Briefing: ‘A lot of confusion and trepidation’: Marketers mull a ‘privacy-first’ approach amid looming Google, Apple changes
Brands in Culture
‘Gateway to anything a marketer can dream up’: Touchless commerce has normalized the QR code, and brands are giving it a second look
Member Exclusive
Marketing Briefing: One year into the pandemic, 4 ways work will remain changed for marketers and agency execs
Retail Revolution
‘More ad dollars move to Snapchat’: Why direct-to-consumer brands eye the platform as they diversify from Facebook
Equality and Opportunity
‘They don’t really want me to have a voice’: Black women in PR say they feel isolated, held to different standards from their colleagues
Member Exclusive
Marketing Briefing: ‘Poor track record of growing talent’: Why agencies need to focus on retaining diverse workforce
The Confessions
It’s tough ‘to know your worth’: Confessions of a creative feeling adrift without a mentor
Member Exclusive
Marketing Briefing: As vaccine rollout picks up steam, marketers are beginning conversations about in-person events
Marketing on Platforms
‘The momentum is there’: In 2021, marketers are starting to see TikTok as a staple of the social budget
Member Exclusive
Marketing Briefing: How the Super Bowl represents a return to normalcy that’s yet to become reality
The Confessions
‘Constantly have to defend or prove yourself’: Confessions of a Black PR exec on why agencies need to focus on inclusion
Member Exclusive
Marketing Briefing: ‘No inspiring message’: Humor, charity become main themes ahead of the Big Game
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