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Kristina Monllos
Kristina Monllos
Member Exclusive
Marketing Briefing: ‘Trifecta of industry buzz’: Marketers remain bullish on TikTok despite rising costs
Marketing on Platforms
‘The ultimate schmoozer’: What advertisers and ad buyers think of Carolyn Everson’s departure from Facebook
The Confessions
‘It can easily spin out of control’: Confessions of a freelance creative on the rise of scope creep
Member Exclusive
Marketing Briefing: Why marketers and agency execs are encouraging Pride marketing that ‘goes beyond June’
Brands in Culture
As Sweetgreen expands to new locations, the fast-casual chain is using OOH, community marketing to ‘generate trials’
Equality and Opportunity
‘Only the beginning’: GroupM multicultural president Gonzalo del Fa on agency’s pledge to commit 2% of ad dollars to Black-owned media
Member Exclusive
Marketing Briefing: ‘Ask for Austin, ask for Miami’: As marketers lean into OOH with people out and about, hot locations are changing
Equality and Opportunity
‘Build a model’: With a new initiative Pronghorn, two Black spirits execs aim to make the industry more inclusive and diverse
Member Exclusive
Marketing Briefing: Why marketers expect ‘a lot more exuberance in advertising this summer’
Equality and Opportunity
‘Drive change’: 4A’s evp of talent, equity and inclusion on agencies’ focus on DE&I now
The Creator Economy
‘Go where their audiences are’: Why some brands are ‘prioritizing TikTok’ when it comes to influencer marketing
Member Exclusive
Marketing Briefing: ‘Sustained commitment’: Nearly a year later, agencies are updating employee diversity data
Agency Culture
Some agencies are giving summer Fridays a second look so employees can ‘enjoy their life again’
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