Kimeko McCoy

Kimeko McCoy

Brands in Culture

How Campbell’s Chunky soup brand sees the possibilities in sports marketing beyond live sports
Marketing on Platforms

How social media pros are rewriting brand playbooks for the wave of new social platforms
Marketing on Platforms

What ad-free social media could mean for marketers and advertisers
Member Exclusive

Marketing Briefing: Why Peet’s Coffee’s major brand push is brewing up brand storytelling over product pitching
Equality and Opportunity

IPG’s Channing Martin on stalled DE&I efforts and why conversations must continue
Digiday @ Advertising Week

Resumen de la Semana de la Publicidad: Cómo se espera que la inteligencia artificial domine la conferencia de este año
Business of TV

In housing market squeeze, real estate brands retool their marketing spend to maintain brand awareness
Digiday @ Advertising Week

Advertising Week Briefing: How AI is expected to dominate this year’s conference
Brands in Culture

JCPenney lanza dólares publicitarios a los deportes en directo para ampliar su combinación de medios mientras la industria espera el regreso de la televisión libreteada
Brands in Culture

JCPenney throws ad dollars at live sports to broaden its media mix as the industry waits for scripted TV to return
Experimental Channels

Martin Pagh Ludvigsen, Goodby, Silverstein & Partners’ director of creative technology, on the ‘philosophy’ of the fediverse
Data Regulation

Apple’s ATT crackdown emboldened DTC marketers to reinvest in Meta, Google
Marketing on Platforms

Los especialistas en marketing reconsideran BeReal tras lanzar su primera campaña global de marketing de marca

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