Kimeko McCoy

Kimeko McCoy

Marketing on Platforms

Bluesky’s user surge spurs brand scrutiny — just in case it becomes ad-ready
The Confessions

Confessions of an agency founder and chief creative officer on AI’s threat to junior creatives
The Creator Economy

How ‘Love Is Blind’ stars Lauren and Cameron turned reality TV fame into lasting careers
Retail Revolution

Ad buyers double down on Walmart’s retail media business as it steps out of Amazon’s shadow
Equality and Opportunity

‘We need your trust’: As Trump returns to the White House, DE&I practitioners grapple with an uncertain future
Advertising around Politics

Digiday editors on Trump administration picks and the impact on the ad industry
Marketing on Platforms

Sauce brand Rao’s, under Campbell’s, makes a play for a national audience with a beefed-up budget
Marketing on Platforms

Should brands be so online? Nutter Butter’s extreme social persona speaks to changing brand dynamics
Equality and Opportunity

‘We can’t cry about the milk that’s spilled’: As DE&I fallout continues, multicultural agencies grapple with changes
Retail Revolution

What Rich Lehrfeld’s media buying background means for Walmart RMN business
Experimental Channels

TikTok Shop: The catalyst for social commerce’s resurgence or a fleeting fad? Marketers sound off
Generative AI

Mondelēz takes AI in-house to try and curb marketing costs
Retail Revolution

‘Are you spending my money wisely?’: Marketers get creative to address RMN transparency questions

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