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Temu’s ad blitz exposes DTC turmoil: decoding the turbulent terrain
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Kimeko McCoy
Kimeko McCoy
Marketing on Platforms
Por qué Google dice que su Performance Max basado en IA no es una solución similar a una ‘caja negra’
Marketing on Platforms
Why Google says its AI-powered Performance Max isn’t another black box solution
Marketing on Platforms
The fate of Black Twitter remains unclear after Elon Musk’s platform takeover
The Creator Economy
Why legacy brand Lilly Pulitzer is tripling its influencer marketing budget
Future of Measurement
Why advertisers are still waiting on the CTV promised land
Marketing on Platforms
Why DOOH is a big draw for startups and direct response marketers
Audio Anywhere
With podcast advertising maturing, more mainstream brands want in on growth
Marketing on Platforms
Why Chips Ahoy’s linear TV budget is crumbling in the face of new digital options
Marketing on Platforms
A medida que TikTok se convierte en un motor de búsqueda, los grandes minoristas, incluidos concesionarios de automóviles, cosechan beneficios
Marketing on Platforms
As TikTok becomes a search engine, big ticket retailers, including car dealerships, reap the benefits
The Confessions
Confessions of a social media entrepreneur on the pressure to constantly create content
Evolving Agencies
Fragmented media landscape changes what clients expect from PR agencies
Social Fragmentation
How fragmentation has changed hiring in social media
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