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As draft puts WNBA in spotlight, the NBA is speeding up ballplayers’ transition to creators
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Kimeko McCoy
Kimeko McCoy
Marketing on Platforms
Mientras Estados Unidos regresa a la oficina, Xerox regresa a la publicidad
Marketing on Platforms
As America returns to the office, Xerox returns to advertising
Agency Culture
Why Airbnb’s global head of marketing says in-housing agency critique is a fallacy
Equality and Opportunity
Why Black creators say brands are ‘quiet as a mouse’ on Black History Month and Juneteenth this year
Experimental Channels
Why some advertisers are reconsidering old school marketing channels
Equality and Opportunity
Why Black creators say relationships with platforms remain strained
The Confessions
‘There’s a lot of desperation’: Confessions of a PR industry veteran on PR’s ‘reputation problem’
Marketing on Platforms
How advertisers are building up their cannabis ad budgets as marijuana regulations loosen
The Commerce Media Era
‘Black Twitter was the cookout’: Marketers hope to find new communities of color on Twitter alternatives
Brands in Culture
How cannabis culture is becoming a bigger part of Jack in the Box’s marketing strategy
Member Exclusive
Marketing Briefing: Buyers, marketers call FB glitch that spiked CPMs, cratered performance ‘Groundhog Day’
Experimental Channels
Cómo un importante número de franquicias de KFC refuerzan su estrategia de marketing con SMS
Experimental Channels
How a major KFC franchisee is bolstering its marketing strategy with SMS
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