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Kimeko McCoy
Kimeko McCoy
Equality and Opportunity
Activia joins brands ramping up multicultural marketing efforts
Experimental Channels
‘Ninguna otra plataforma será Twitter’: A los profesionales del marketing aún no les convencen las alternativas a Twitter
Experimental Channels
‘No other platform will be Twitter’: Marketers aren’t sold on Twitter alternatives just yet
Business of TV
This sexual wellness brand is doubling (actually, tripling) down on CTV
Business of TV
PepsiCo adopta un enfoque de prueba y aprendizaje ante el fragmentado panorama del vídeo
Business of TV
PepsiCo takes a test-and-learn approach to fragmented video landscape
The 2023 Notebook
Marketers are left head scratching over 2023 after the pure chaos that was digital advertising last year
Going Global
Zoom aprovecha las alianzas con marcas para impulsar su crecimiento y sus nuevos productos
Going Global
Zoom taps brand partnerships to give growth, new products a boost
Marketing on Platforms
Here’s what the major platforms Meta, TikTok, Twitter, others are likely wishing for this holiday season
Marketing on Platforms
Why OnStar spends 90% of its ad budget on addressable digital media
Agency Culture
‘You have to do a different way of marketing’: How Digitas’ Danisha Lomax challenges the industry’s DE&I efforts
Marketing on Platforms
Se acabaron los anuncios en los periódicos: Por qué J.C. Penney da prioridad a lo digital en estas Navidades
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