Kimeko McCoy

Kimeko McCoy

Retail Revolution

How Campbell’s navigates the burgeoning retail media landscape, even as it creates more walled gardens
Retail Revolution

CVS Media Exchange apuesta por resolver la brecha de medición para destacar en el panorama del retail media
Retail Revolution

CVS Media Exchange bets on solving the measurement gap to stand out in the retail media landscape
Marketing on Platforms

How Nuuly plans to retain customer subscriptions, data after its first growth spurt
Brand Safety

X’s latest brand safety snafu keeps advertisers at bay
Beyond Ads

Por qué la apuesta de Cava por la notoriedad de marca implica dar prioridad a los anuncios en streaming
Beyond Ads

Why Cava’s bid for brand awareness means prioritizing streaming ads
Experimental Channels

As TikTok ban threatens stability in social media ecosystem, some brands settle into the fediverse
Marketing on Platforms

Why B2B marketers are advertising more like consumer brands to break through a crowded marketplace
Beyond Ads

Amid digital marketing changes, Ibotta turns to brand-building efforts
Marketing on Platforms

Marketers seem unconvinced of looming TikTok ban but assemble contingency plans just in case
The Creator Economy

Lara Cohen, vicepresidenta de Linktree, aboga por que los creadores en redes se lleven una mayor parte del pastel
The Creator Economy

How Linktree vp Lara Cohen is championing for creators to get a bigger piece of the pie

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