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Holding pattern: Omnicom, IPG and the deal that’s leaving marketers on edge
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Kimeko McCoy
Kimeko McCoy
The Creator Economy
Los creadores de TikTok aprovechan con mayor constancia el contenido gastronómico y las marcas lo notan
The Creator Economy
TikTok creators are increasingly tapping into food-centric content — and brands are following
Brands in Culture
The Children’s Place espera que el poder de los famosos ayude a dar a conocer la marca
Brands in Culture
The Children’s Place hopes celebs’ star power will help boost brand awareness
The Confessions
Confessions of a strategist on the strained relationship between X (formerly Twitter) and agencies
Experimental Channels
Will Threads be the link between marketers and the fediverse?
Marketing on Platforms
Snap’s new president of Americas and global partnerships talks returning to revenue growth after a rocky 2023
Marketing on Platforms
Thrive Market’s CMO Amina Pasha credits marketing on TikTok for membership surge
WTF Series
WTF is the fediverse?
Brands in Culture
A medida que las marcas buscan formar parte de la cultura, el marketing musical se convierte en un pilar fundamental
Brands in Culture
As brands look to become part of culture, music marketing becomes a mainstay
Experimental Channels
Por qué el nuevo CMO de Chobani, Thomas Ranese, está adoptando un enfoque tecnológico del marketing de CPG
Retail Revolution
How advertisers are grappling with the influx of retail media networks
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