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Special Projects
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Kimeko McCoy
Kimeko McCoy
Evolving Agencies
Por qué el vicepresidente creativo de Frito-Lay rechaza la retórica del “nosotros contra ellos” a la hora de trabajar el marketing interno
Evolving Agencies
Why Frito-Lay’s vp of creative rejects ‘us against them’ rhetoric in in-housing trend
Member Exclusive
Marketing Briefing: Diversity execs sound off on the current state of DE&I in advertising – a work in progress
Marketing on Platforms
Por qué Athleta archivó la mayor parte de su cuenta de Instagram mientras intenta renovar la marca buscando volver a conquistar clientes
Marketing on Platforms
Why Athleta archived most of its Instagram account as it attempts a brand refresh to woo back customers
Brands in Culture
Why brands are still trying to be funny and chronically online — even in ‘late stage social media’
Español
Por qué marcas como Nordstrom y Zappos están revisando el marketing impreso
Experimental Channels
Why brands like Nordstrom and Zappos are revisiting print marketing
Generative AI
Digiday’s definitive, if not exhaustive, 2023 artificial intelligence glossary
Español
Lo que los anuncios ‘faux OOH’ de Maybelline dicen sobre el futuro de la publicidad en realidad aumentada
Experimental Channels
What Maybelline’s ‘faux OOH’ ads say about the future of advertising in augmented reality
Experimental Channels
WTF is Digital Twinning?
The Creator Economy
The definitive guide to what’s in and out for influencer marketing in 2023
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