Kimeko McCoy

Kimeko McCoy

Life Beyond the Cookie

Best Western overhauls its data ahead of a cookie-less future
Member Exclusive

How media buyers view the retail media landscape — from Amazon to Walmart to Wawa
Experimental Channels

DTC brand Parachute Home goes offline, doubles experiential investment amid changed digital landscape
Marketing on Platforms

‘There’s no e-commerce point-of-sale’: Farmer’s Fridge’s marketing director Liz Mella hones in on non-traditional tactics
Marketing on Platforms

Why marketers are not deterred by TikTok’s uncertain future
Life Beyond the Cookie

‘We’re still in the infancy of it’: How first-party data is shoring up for marketers as third-party cookie deprecation starts
Marketing on Platforms

How Zola CMO Victoria Vaynberg has introduced a new brand to expand its audience
Life Beyond the Cookie

‘It’s going to make our jobs harder’: Effects of Google’s third-party cookie fallout compound for marketers
Marketing on Platforms

As competition stiffens in digital marketing, Orangetheory Fitness reconsiders performance spend
Life Beyond the Cookie

El plan de regreso de Red Robin ante un futuro sin ‘cookies’ de terceros
Life Beyond the Cookie

Inside Red Robin’s comeback plan amid a cookie-less future
Español

El gigante de los caramelos Butterfinger apuesta por los videojuegos con streamers y creadores para llegar al público más joven
Gaming & Esports

Candy giant Butterfinger doubles down on gaming with streamers and creators to reach younger audiences

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