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Kimeko McCoy
Kimeko McCoy
Retail Media Rewritten
Walmart Connect takes a play out of the Amazon playbook to make agentic AI the next battleground in retail media
The 2026 Notebook
Crisis, culture and costs: The new reality of the modern CMO
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‘The year where the dust settles’: Digiday editors share 2026 predictions
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After watching X’s ownership issues play out, marketers brace for TikTok whiplash in 2026
The Sports Marketing Playbook
Cheez-It bets on ‘Prince Cheddward’ mascot in an overcrowded sports marketing arena
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How marketers rank this year’s generative AI image, video tools
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Despite the hype, agentic AI isn’t ready to take the brand controls just yet
Retail Media Rewritten
As every screen becomes shoppable, attribution problems resurface
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Brands look to experiential marketing as antidote to AI slop, digital fatigue
Evolving Agencies
WPP’s turbulent 2025: Inside the reorgs, financial woes, and new leadership under Cindy Rose
Business of AI
How consumers are using AI to shop in 2025 — by the numbers
Business of AI
The case for and against AI-driven SEO in the zero-click era
Business of AI
How Black Friday and Cyber Monday could ‘fast track’ OpenAI’s ad plan
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