Kimeko McCoy

Kimeko McCoy

The Creator Economy

Why creator Bashel Lewis ditched a five-year corporate career for the full-time creator grind
Business of AI

Backlash grows against AI slop, but marketers remain unfazed
Business of AI

How Kind snack bars is using AI to curb creative, marketing costs at business ‘inflection point’
Zero-click Future

Amid search wars, Google touts YouTube, display inventory to advertisers
The Creator Economy

Why AI and synthetic social aren’t driving up creator value — yet
The Creator Economy

Brands and influencers are not including intellectual property clauses addressing AI in their deals
Zero-click Future

How brands are trying to optimize, outsmart AI answer engines across the zero-click landscape
Business of AI

Independent agencies face new frontier as agency-in-a-box tools democratize creativity
Business of AI

WPP’s Open Pro AI suite already faces competition from Google and Canva
Brands in Culture

Why 4As’ new EVP Sylvia Banderas Coffinet is investing around ‘representation and innovation’
The Creator Economy

How Kalen Allen navigates brand safety and cultural polarization in the creator economy
The Creator Economy

Some creators say brands are delaying their holiday deals later than ever this year
Marketing

How creators are becoming their own networks with Night agency’s David Huntzinger

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