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Google’s ad tech empire rests on how well it can make these key arguments
Media
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Future of TV
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Kayleigh Barber
Kayleigh Barber
Content & Commerce
‘Take back some market share from Amazon’: Publishers are testing their own versions of Prime Day
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How The 19th relied on memberships and funding to launch during a pandemic
Beyond Ads
‘Off the field business’: Sports is still shaky but sports business publications see a lucrative play
Future of Work
‘Make bold moves’: How Allure is using its platform to challenge the outdated standards in beauty
Future of Work
‘Being intentional with how you are coming in’: A running list of when, how —and if — publishers return to the office
Member Exclusive
‘Contextual on steroids’: How Insider is tracking and scaling audience behavior using first-party data
Media
‘Accelerated the need to get there faster’: 5 changes that will drive the future of media post coronavirus crisis
Future of Work
The Minority Report is providing a playbook for diversity and inclusion in the media industry
Beyond Ads
How publishers are selling advertisers on virtual events
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How The Atlantic is moving its biggest festival online
Member Exclusive
How Overtime is building sports media for Gen Z
The New Normal
‘The most influential people aren’t on social’: Why amplification is not key to Team Epiphany’s influencer strategy
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‘It’s an undervalued growth channel’: Publishers, eager for subs, increasingly see high value in newsletter referral programs
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