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Marketers may become part of the culture war — even if they didn’t intend to be
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Julian Cannon
Julian Cannon
Beyond Ads
BodyArmor works with Jennifer Lopez to boost brand awareness beyond fitness, sports fans
Brands in Culture
Pringles goes all in on social to put college athletes front-and-center for ‘March Mustache’ campaign
Brands in Culture
Google Pixel crea una campaña publicitaria para destacar el 50 aniversario del hip-hop
Brands in Culture
Google Pixel creates ad campaign to highlight the 50th anniversary of hip-hop
Beyond Ads
Using TikTok creators as a marketing tool, Panera Bread tries to rise buzz with millennials, Gen Z
Brands in Culture
ESPN y Pizza Hut experimentan con otras pantallas en una jugada para el público más joven durante March Madness
Marketing
ESPN, Pizza Hut engage second screens in a play for younger audiences during March Madness
Marketing on Platforms
A medida que la Generación Z adopta la desinfluenciación en TikTok, los profesionales del marketing y las personas influyentes deben ser mucho más transparentes y auténticas
Marketing on Platforms
As Gen Z embraces de-influencing on TikTok, marketers and influencers need to be much more transparent and authentic
Social Fragmentation
Content creators say they struggle to keep up with their audiences as social media platforms evolve
Social Fragmentation
How marketers are adapting to reach siloed audiences in a fragmented social media landscape
Brands in Culture
Twitter permite la publicidad del cannabis, y las marcas están dispuestas a gastar para probar y aprender en la plataforma
Brands in Culture
Twitter now allows cannabis advertising, and brands are ready to spend to test and learn on the platform
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