Julian Cannon

Julian Cannon

juliancannon

Julian Cannon

juliancannon

Marketing on Platforms

As marketers’ use of QR codes grows, so does the potential for technical issues
The Sports Marketing Playbook

Why the XFL’s comeback is on social media as much as the football field
Super Bowl

Rémy Martin leverages the Super Bowl to attract a younger audience, as Anheuser-Busch steps aside
Super Bowl

Why Pepsi is returning to advertising on Twitter during the Super Bowl
Brands in Culture

Brands stay silent on Tyre Nichols killing as marketers signal it as an industry backslide
Brands in Culture

Hyatt, Lacrosse Unlimited y Lulu’s aprovechan la autenticidad de los deportistas universitarios para dirigirse a la Generación Z
Brands in Culture

Hyatt, Lacrosse Unlimited, Lulu’s tap college athletes’ authenticity to target Gen Z
Brands in Culture

Las marcas amplían sus esfuerzos de marketing inclusivo más allá del Mes de la Historia Negra
Brands in Culture

Brands extend inclusive marketing efforts beyond Black History Month
Marketing on Platforms

Por qué el desorden digital está llevando a las marcas a replantearse el valor de la publicidad en los periódicos
Future of Ad Sales

Why digital clutter is driving brands to rethink the value of newspapers advertising
Managing Through Crisis

P&G looks to replicate $65M success after taking media planning, buying in-house in fabric care
Marketing on Platforms

Health food brands ramp up marketing efforts around consumers’ New Year’s resolutions

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