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Marketers may become part of the culture war — even if they didn’t intend to be
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Julian Cannon
Julian Cannon
Brands in Culture
Why brands like Chipotle, JetBlue are spotlighting employees in ads as they seek Gen Z talent for fall
Marketing on Platforms
Cómo la estructura de pagos de Amazon para influencers pone de manifiesto la baja remuneración a los creadores
Marketing on Platforms
How Amazon’s payout structure for influencers puts a spotlight on creators’ low pay
Beyond Ads
Why T-Mobile is taking a TikTok approach to its brand messaging, working with creators and exploring AI
Beyond Ads
Por qué Capcom celebra los 50 años del hip-hop con un anuncio de Street Fighter 6 en el que aparece Lil Wayne
Beyond Ads
Why Capcom is honoring hip-hop’s 50th anniversary with an ad for Street Fighter 6 featuring Lil Wayne
Brands in Culture
Los detalles de la estrategia de contenidos multigeneracionales de Home Depot y Behr
Brands in Culture
Inside Home Depot and Behr’s multi-generational content strategy
Español
Lo que el lanzamiento del comercio electrónico de TikTok podría significar para los profesionales del marketing y los creadores de contenidos
Content & Commerce
What TikTok’s e-commerce launch could mean for marketers and content creators
The Creator Economy
X is trying to entice content creators and former followers back with payouts
The Confessions
‘An exhausting feeling that you’re not good enough’: Confessions of a publicist on weathering a media crisis
Beyond Ads
Pepsi y Verizon utilizan regalos antes de la temporada de la NFL para captar nuevos consumidores
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